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NewAcquire CustomersGrow the Business
2 months ago

New Early Adopter Program - Recharge Cart Drawer & Cart Overlay

We're excited to introduce early access to Recharge Cart Drawer and Recharge Cart Overlay, two powerful features designed to enhance upsell opportunities and improve the shopping experience for merchants and customers alike.



Recharge Cart Overlay

The Cart Overlay allows customers to seamlessly upgrade a one-time purchase to a subscription before reaching the cart. This feature is designed to drive higher subscription adoption with minimal friction for customers.

Recharge Cart Drawer

The Cart Drawer is a fully Recharge-owned and managed cart experience. This feature will support upselling by enabling one-time purchases to be converted into subscriptions directly in the cart. 

Recharge's cart options are available for Shopify stores using a Shopify 2.0 theme. You can request enablement through this form.

Read more about this in our Help Documentation.

EnhancementRetain Customers
2 months ago

Win Backs now supports prepaid subscriptions

You can now target prepaid subscriptions in your Win Back strategies to drive more reactivations.


In both Win Back Landing Pages and Drip Campaigns, you can encourage customers to: 

  • Reactivate a previous prepaid product they were subscribed to.
  • Subscribe to a new prepaid product, regardless of their purchase history.

To learn more about targeting prepaid subscriptions in your Win Back strategies, see the our documentation.

Analytics
2 months ago

Update to "Recovery Rate" metric - Order Errors Dashboard

Charges with the "Exited dunning" status are no longer included in the calculation for the "Recovery Rate" metric on the Order Errors dashboard.



The definition of "Recovery rate" that is shown on the Order Errors dashboard is changing so that "Exited dunning" charges are no longer included in the calculation. Merchants who have large numbers of charges in the "Exited dunning" status will notice their Order Error recovery rate increase.

Why this is happening: Charges marked "Exited dunning" are charges that were skipped or rescheduled after their initial error message. This means that they've been made ineligible for recovery, and shouldn't count against the recovery rate for charges in dunning.

NewEnhancementRetain Customers
2 months ago

New bulk update to add or remove free gifts

Managing rewards just got a whole lot easier! You can now self-serve bulk updates to add or remove free gifts without the need to reach out to our support team. 


Recharge's Import tool simplifies managing free gifts added, allowing you to efficiently bulk add or remove them from upcoming subscription charges.

We've added the ability to:

  • Add Free Gifts in bulk – Grant free gifts on upcoming orders
  • Remove Free Gifts in bulk – Adjust upcoming orders by removing free gifts

To review the step-by-step instructions and learn more, see How to bulk add or remove free gifts using the Import tool. 


EnhancementGrow the BusinessIncrease AOV
2 months ago

Follow-on offers for Post-purchase Cross-sells

We've released a new feature that allows you to add a follow-on offer to your Post-Purchase Cross-sell. This means that after the first cross-sell has been accepted or declined, you can entice your customers with an additional offer.



Some strategies we recommend with this feature are:

- Offer the same product with a steeper discount

- Offer a different product that complements their initial purchase

- Offer the same product they checked out with (increasing the quantity)

- Offer a gift card to the store at a discount

You can also use our new analytics table to assess the impact, and we've added the ability to copy and paste node configurations to make setup faster. Learn more now by taking a look at our help doc.


NewAcquire CustomersRetain Customers
2 months ago

Recharge Referrals - General Release

Referrals are now available for all stores with Retain. Leverage word-of-mouth marketing to help scale your business and attract new customers. Use Recharge to build enticing referral programs, encouraging your current customers to share their favorite products with their favorite people. 


Set up classic "Give $X, Get $X" programs with two key differentiators:

1. Seamlessly Integrated with our Affinity customer portal– Subscribers can access and share their referral link directly within their subscription management. No extra logins, no messy embedding—just seamless sharing.

2. Leverage Recharge Credits – Advocate rewards are issued into the same credit balance, reinforcing retention strategies and driving long-term engagement.

To learn more about Referrals and step-by-step configuration instructions, see our external documentation:

- Getting started with Referrals
- How to set up a Referral program


NewAnalytics
2 months ago

Analytics Performance by SKU

We’ve added a new SKU tab to the Homepage → Product Performance chart, making it easier to track key metrics by SKU directly from the homepage.





This update simplifies access to one of our most used legacy analytics views—the Product SKU dashboard—while preserving the critical insights you rely on.

You can now toggle between product variants and SKU-level data, for the following metrics:

  • Active subscriptions
  • Subscription revenue
  • New subscriptions
  • Reactivated subscriptions
  • Churned subscriptions
  • Percentage of new subscriptions


Read more in our help center documentation.

EnhancementRetain Customers
2 months ago

Multi-language support for Win Backs is now available

You can now fully translate your Win Back strategies into multiple languages, enabling seamless and localized experiences for customers across different regions.


Previously, it wasn’t possible to translate Win Back Landing Pages and Drip Campaign emails into multiple languages, which created challenges for stores serving customers in non-English-speaking regions. Both Win Back Landing Pages and Drip Campaign strategies now fully support translations into multiple languages.

To learn more about translating your Win Back strategies, see How to translate your Win Back experiences.

EnhancementRetain Customers
2 months ago

Multi-language support for the notification node is now available

Merchants can now translate all Failed Payment Recovery, Win Back, and Reward strategy emails into multiple languages, ensuring customers receive communications in their preferred language. 


This improves engagement, reduces friction, and creates a more seamless retention and recovery experience across different regions.

To learn more about translating your emails, see Using the Notification node for Subscription Experience Strategies.

NewAnalytics
2 months ago

Customer Actions Dashboard - Early Adopter Program

The Customer Actions Dashboard is now available in Recharge's Analytics as part of our Early Adopter Program.



This rebuild brings the full functionality of the popular legacy dashboard into the modern interface, ensuring continued access to key customer action data across all sources.

You can now track customer actions from the customer portal, merchant portal, API, and more in one place. The updated dashboard maintains all core features while offering a refreshed, streamlined design.