The new & improved Subscription Widget offers enhanced customization and flexibility to boost conversion rates. It allows you to create multiple widget versions with different templates and assign them to specific products, all while previewing changes in real time through Recharge.

Direct Widget Customization in Recharge

• Style and label the widget directly within Recharge.
• Customize your copy to highlight subscription benefits and onetime drawbacks to increase conversion rates.

A/B Testing and Analytics (Pro and Custom plans)

• Add an A/B test node to create and compare different widget versions.
• Analyze widget performance with detailed analytics and filtering tools.

CSS Editor

• We have released a CSS editor to match your widget with your brand guidelines. See CSS changes in real time as you make your edits. Pro and Custom Plan stores can A/B test different CSS changes across your different widgets.

Read more in our help center documentation.

Encourage customers to reactivate their subscription with the new Credits balance section that can be added to your Win Backs landing pages. 

Add a Credits balance section to your Win Backs landing pages reminding customers of their available credit balance which can be applied to the next queued order if they reactivate their subscription. Add an expiration date to your credits to create a sense of urgency for customers to reactivate before their credits expire. 

See Building landing pages using the Site Builder for instructions on how to add sections to your Win Backs landing page.

You can now target prepaid subscriptions in your Win Back strategies to drive more reactivations.

In both Win Back Landing Pages and Drip Campaigns, you can encourage customers to: 

• Reactivate a previous prepaid product they were subscribed to.
• Subscribe to a new prepaid product, regardless of their purchase history.

To learn more about targeting prepaid subscriptions in your Win Back strategies, see the our documentation.

Managing rewards just got a whole lot easier! You can now self-serve bulk updates to add or remove free gifts without the need to reach out to our support team. 

Recharge's Import tool simplifies managing free gifts added, allowing you to efficiently bulk add or remove them from upcoming subscription charges.

We've added the ability to:

• Add Free Gifts in bulk – Grant free gifts on upcoming orders
• Remove Free Gifts in bulk – Adjust upcoming orders by removing free gifts

To review the step-by-step instructions and learn more, see How to bulk add or remove free gifts using the Import tool. 

We've released a new feature that allows you to add a follow-on offer to your Post-Purchase Cross-sell. This means that after the first cross-sell has been accepted or declined, you can entice your customers with an additional offer.

Some strategies we recommend with this feature are:

- Offer the same product with a steeper discount

- Offer a different product that complements their initial purchase

- Offer the same product they checked out with (increasing the quantity)

- Offer a gift card to the store at a discount

You can also use our new analytics table to assess the impact, and we've added the ability to copy and paste node configurations to make setup faster. Learn more now by taking a look at our help doc.

You can now fully translate your Win Back strategies into multiple languages, enabling seamless and localized experiences for customers across different regions.

Previously, it wasn’t possible to translate Win Back Landing Pages and Drip Campaign emails into multiple languages, which created challenges for stores serving customers in non-English-speaking regions. Both Win Back Landing Pages and Drip Campaign strategies now fully support translations into multiple languages.

To learn more about translating your Win Back strategies, see How to translate your Win Back experiences.

Merchants can now translate all Failed Payment Recovery, Win Back, and Reward strategy emails into multiple languages, ensuring customers receive communications in their preferred language. 

This improves engagement, reduces friction, and creates a more seamless retention and recovery experience across different regions.

To learn more about translating your emails, see Using the Notification node for Subscription Experience Strategies.

We've added a much-awaited new template to Automate - Scheduled Quarterly Shipments. 

This template allows you to schedule your subscriptions to charge on specific dates - regardless of the customer's subscription start date or frequency. For example, you could have a Spring, Summer, Fall and Winter box that renews on the 1st day of each season.

Additional exciting new features include:

- A/B test your Automate flow with the new A/B test node.
- Add one-time products in Automate using the new one-time product node.
- Set new conditions, such as "Order was processed on February 15th" or "Product is in the 'Best-sellers' Recharge collection"

Check out our help documentation for more information: How to set up a Scheduled quarterly shipments experience.

You can now use Smart select to cross-sell products at checkout. This feature intelligently recommends additional products based on the items already in the customer's cart, minimizing your setup time and increasing the chances of successful conversion.

Smart select is now available for all merchants using Checkout Cross-sell and can be selected during the flow creation process - please see our help docs for more information.

Here's what our Product team was up to in February:

Grow

• Upsell all line items at checkout: Checkout Upsell now allows customers to upgrade all order items to subscriptions in one click. This update improves visibility on mobile and highlights potential savings.
• New and improved Subscription Widget now available for all Shopify stores: All stores now have access to the new Subscription Widget along with base analytics to track performance. With this update, you will notice that settings for this feature are now located within Recharge.

Retain

• Cancellation Prevention for stores on the Standard Plan:  All stores on Recharge’s Standard Plan now have access to limited Cancellation Prevention functionality. Brands can now create unique win back and churn mitigation strategies to improve retention. 
• Rewards on one-time purchases - general release: It is now possible to Reward customers with credits on checkouts containing only one-time purchases. Give credits on one-time purchases to incentivize repeat buying, or make credits subscription-only to provide more motivation to convert to a subscriber.
• Add previously churned customers to Win Back drip campaigns: Customize the span of time you want to cover and re-engage past customers in your Win Back efforts. This enhancement broadens your reach and maximizes your revenue opportunity by allowing you to customize

Core Features

• "Credit - Accounts" export now available in the Export Builder: You can now export “Credit - Accounts” to see a comprehensive summary of all credit transactions applied to customer accounts. Use this export to monitor credit activities, the types of credits being issued, and review account balances. 
• The 'Duplicate' flow action has moved locations: The 'Duplicate' flow action has moved from the flow list view to directly in your flow canvas. You can now duplicate existing flows without navigating back to your flow list. 
• Upcoming changes to the “Create order only if inventory is available” order processing setting: Starting March 6 2025, we will begin rolling out optimizations to how inventory is handled for one-time products, as well as product incentives and free gifts added through Recharge Subscription Experiences.
• Upcoming changes to the ‘Create order always (do not check for inventory, and do not reduce inventory)’ order processing setting: On March 6 2025 we will deprecate the "Create order always (do not check for inventory, and do not reduce inventory)" order processing setting, as orders created on Shopify will always reduce inventory.