Fallback offers for Cancellation prevention is now available for all stores, allowing you to set a second offer to be shown if a customer declines the first one during cancellation.

A fallback offer is a second retention attempt shown to customers who choose to cancel after rejecting the first offer. This provides a safety net, if your primary incentive doesn’t land, you still have another chance to prevent the customer from cancelling their subscription. 

Refer to Offer types in the Cancellation prevention documentation for more information. 

Recharge Revenue Tools now supports customer tag conditions directly from Shopify allowing you to quickly filter a flow using Shopify customer tags.

• Filter flows based on tags that exist on a customer’s Shopify record, even if they originate from other apps or processes Recharge doesn't control.
• This makes it easier to align flows with existing workflows in Shopify, improving accuracy and reducing setup overhead.
• Available in all flow types where customer-level logic already applies, including Rewards, Referrals, Cancellation Prevention, and more.

Refer to Understanding the Conditional Branch node when building flows and Understanding the Trigger node when building flows for more details. 

Setting up Dynamic Pricing now takes less time — no workflow creation is needed anymore.

Take a look at our updated Help Center guide to configure everything in a few quick steps and start offering dynamic discounts right away: Dynamic Pricing Instructions. If you already set this up then there is no action required, but we would recommend confirming if your workflow is still necessary and disabling it if not.

Additionally, your Dynamic Pricing will now appear in our Subscription Widget and you can customize the details of it by following this guide:
Subscription Widget Benefits and Information

Recharge now supports multi-language translations across key Cross-Sell and Upsell experiences:

You can now localize content across these features based on customer location - ensuring a consistent, translated experience throughout the checkout and post-purchase journey.

• Checkout Upsell All
• Checkout Upsell Line Items
• Checkout Cross-Sell
• Post-purchase Cross-Sell

Learn how to get started: How to translate your Cross-Sell and Upsell experiences.

Selling plan translations are now supported across more Recharge components, making it easier to deliver localized experiences to your customers. 

Translations can now be applied to:

• The new subscription widget.
• Checkout and All Checkout App Blocks.
• Customer portals (both Affinity and Unity).

This update ensures selling plan names and descriptions display in the shopper’s selected language, creating a more consistent, global shopping experience.

Read more about this in our help doc.

We've recently migrated a large segment of stores to Product Subscription Plans. This means these stores are now eligible to access new features, including the new subscription widget

Additionally, Product Subscription Plans allows more flexibility with plan set-up:

• Different discount percentages for different frequencies
• Different frequency units for the same product (days, weeks, months)
• Channel settings - show different discounts on the widget vs. the customer portal
• Onetime plan discounts - give your existing subscribers discounts on onetime products added to their next order from the customer portal

How to know if your store has been upgraded:
If you now see all of your Shopify products listed and editable in the Recharge merchant portal, your store is on Product Subscription Plans. More details can be found here.

The Affinity and Unity customer portals have exciting new updates that unlock personalized cross-sell experiences for every customer. Merchants can now use Smart Select to automatically populate product recommendations in the cross-sell carousel.

Smart Select is powered by Shopify’s recommendation API, and will recommended products based on each customer’s existing subscription. You can also customize how recommended products are sorted when shown in Affinity and Unity.

Smart Select is a huge time-saver for merchants with large product catalogs and drives higher recurring AOV by making add-ons more relevant and engaging.

Learn more: Smart Select for Cross-Sells

Merchants using Upcoming Order Email (UOE) can now export detailed customer-level activity data, making it easier to analyze engagement and understand exactly how customers are interacting with these emails.

While the UOE dashboard already shows high-level metrics, this new export helps you go deeper. With it, you can:

• Identify which customers are delaying orders
• Understand which cross-sells are driving more revenue
• Track actions by product subscription 
• See who received and engaged with the email

You can generate this export directly from the Activity tab in the UOE dashboard.

See our documentation for more information on the Upcoming Order Email.

As part of our continued commitment to strengthening security across Recharge, two-factor authentication (2FA) is now enforced for all users who log into the merchant portal directly via the login page at https://admin.rechargeapps.com/admin/login.

This update introduces an email-based 2FA step to ensure secure access to your accounts. Upon login, you will receive a 6-digit verification code sent to the email associated with your account. If the user is associated with multiple stores, the 2FA prompt will appear after store selection.

Here's what our Product team was up to in June:

Subscriptions

• Cancel subscriptions from Overview page: Merchants using our Affinity customer portal can now add a "Cancel subscription" link directly to the navigation sidebar on the Overview page. All active subscriptions are listed so cancellations are more intentional and still routed through cancellation prevention flows. This enhancement reduces support tickets and helps prevent full churn.
• Prepaid enhancements: Shopify stores on PSP (Product Subscription Plans) can now offer prepaid subscriptions using the same SKUs as your other products. This update reduces SKU bloat, streamlines Recharge widget setup, and unlocks opportunities to upsell customers into prepaid subscriptions.

Loyalty & churn tools

• ‘Delay and change frequency’ combined offer in Cancellation Prevention: Brands can now encourage customers to delay their next charge and update their delivery frequency instead of cancelling, better aligning subscriptions to customer product usage habits and improving long-term retention.

Upsells & cross-sells

• Cart and Cart Overlay for all Shopify stores: This release allows you to enable cart upsells, cross-sells, and overlay experiences in cart. New features include a free shipping progress bar, inline discount code entry with real-time pricing updates, and advanced cart settings.
• Smart select in Post-Purchase Cross-Sell: Smart select intelligently uses the first item in a customer's order to choose the best product to cross-sell. This feature is now available for your post-purchase page.