Customers checking out with Shop Pay can now see post-purchase offers! 

Previously, when customers checked out using Shop Pay, the post-purchase offer page was skipped. As a result, fewer customers saw post-purchase offers, even if they met the trigger conditions. 

Customers checking out with Shop Pay can now see post-purchase offers. Shop Pay accounts for 20–50% of checkout traffic for many brands, making this update a significant improvement for store's providing post-purchase offers to their customers.

To learn more about Post-purchase Cross-sell, see Getting started with Post-purchase cross-sell and How to build a Post-purchase cross-sell strategy.

• Win Back Title: Update experience name
• Landing Page Copy: Adjust text like headlines and CTAs.
• Email Content: Edit the subject line and email body.

• Emails: updates only affect future sends—already sent and opened emails remain unchanged.
• Landing pages: anyone with access to the page will see the revised version, even if they visited it previously.

Here's what our Product Team was up to in October:

Grow

• NEW Checkout Cross-sell: Showcase one-time and subscription products at checkout so customers can easily add additional products to their order. 
• NEW Post-purchase Cross-sell: Encourage customers to add an additional product to their order after checkout with time-sensitive offers.

Retain

• Immediate charge for Win Backs: Receive instant payment upon reactivation with WIn Backs. This prevents system gaming and provides a seamless checkout experience for returning subscribers.
• NEW (Early Adopter Program) Drip Campaigns in Win Backs: Create an email series aimed at reactivating inactive customers using multi-step campaigns (including our 3-email template) directly within Recharge.
• A/B testing for Failed Payment notifications: Optimize your Failed Payment Recovery strategy by A/B testing notification settings like subject line, email content, styling and calls-to-action.
• Failed Payment Recovery shows store credits “left behind”: Reduce customer churn by displaying how much store credit will be lost if the user completes their cancellation.

Analytics

• Drilldowns in Analytics reporting: Analytics reports now allow in-depth exploration of analytics datasets, providing access to key information that powers calculations in our Revenue, Subscribers and Subscription reports.

Core Features

• NEW (Early Adopter Program) Prepaid Enhancements: Offer Prepaid subscriptions on the same product page as your Subscription and one-time options - without any custom code needed - eliminating the need for individual SKUs for the same product.
• Recharge Checkout blocked: As of Oct 18 2024, Shopify stores (SCI, RCS and migrated Shopify stores) can no longer access the Recharge checkout or checkout APIs.
  
  
  

The Customer Portal Announcement Early Adopter Program allows you to engage customers directly in the customer portal with an announcement banner, maximizing the reach of existing Rewards experiences. This experience is available for Shopify stores with the Retain package.

Common use cases you can implement using this experience:

• Reward punch card: The Customer portal announcement can simulate a punch card that customers would use in a brick-and-mortar store. Consider using a punch card to reward customers for Streak order milestones and Spend milestones. 
• VIP Program/tier education: Let customers know what tier or program they’re in based on conditions you set. For example, you could tell customers that they are a Silver member if they spend at least $200, and reward Silver members with a discount of 25% off.
• Subscription product education: Provide customers with information and benefits about the product they’ve purchased. For example, you can tell customers they will see the best results after 90 days of use.
• Offers and promotions: Announce promotions to customers directly in the customer portal, and let customers know about BFCM cash back or discount  promotions, seasonal cash back or discount promotions, Upcoming sales or promotions

For more information on use cases and step-by-step configuration, see Customer portal announcement Early Adopter Program.

You can now offer Prepaid subscriptions on the same product page as your Subscription and one-time options - without any custom code needed!

Analytics reports now allow in-depth exploration of analytics datasets, providing access to key information, such as subscriber lists for metrics (e.g., Active Subscribers).

You can now utilize our Reports in order to do the following:

• Visual metric comparisons to easily interpret data.
• A Report tab, that includes a summary row and period rows.
• Drill-Down Tab: New functionality to view detailed individual records underlying each metric, enabling a more granular data analysis.
• Export both aggregated metrics and detailed drill-down data, improving data flexibility and external analysis.

For further information, refer to our help guide.

Post-purchase Cross-sell allows you to encourage customers to add an additional product to their order post-checkout, either as a one-time or on a recurring basis, with time-sensitive offers that align with your brand and enhance the customer experience. Stores must be on Recharge Pro to use this feature. 

Post-purchase Cross-sell is a Subscription Experience that displays a relevant product for purchase after a customer completes their checkout order. Add a timer to increase urgency, and let customers know this offer isn’t always available. You also have the option to customize the post-purchase page to match your brand’s tone, ensuring a seamless experience for your customers. 

Access Post-purchase Cross-sell under Grow in the Recharge merchant portal and click Post-purchase. You can refer to Getting started with Post-purchase Cross-sell for more information.

When customers enter your Failed Payment Recovery strategy, they can now see how much store credit they're leaving behind. Available to merchants using Failed Payment Recovery and Store Credits.

Store credits & Failed Payment Recovery are core Retain features that merchants can now leverage together to help reduce customer churn.

Merchants can add this code block themselves by creating a new strategy or duplicating an existing strategy and editing their notification nodes.

For more information, please see our documentation.

Since 2020, Recharge has collaborated with Shopify to create and enhance the Shopify Checkout Integration (SCI), steadily migrating merchants from Recharge Checkout (RCS) to SCI over the past three years.

As of October 18, 2024, Shopify stores (SCI, RCS and migrated Shopify stores) can no longer access the Recharge checkout or checkout APIs.

For further details, see our documentation here:
https://support.getrecharge.com/hc/en-us/articles/25314881971607-Recharge-Checkout-no-longer-accessible

You can now run A/B tests on email notifications in Recharge’s Failed Payment Recovery Strategy. This is available to all stores using Failed Payment Recovery.

This can help optimize your Failed Payment Recovery Strategy. Test out different notification settings, including but not limited to:

• Subject lines
• Email content
• Styling
• Call-to-actions

A/B Test Ideas:

• Subject line optimization: Test urgency vs. value-focused subject lines.
• Email tone: Compare friendly, conversational tones with formal, professional ones.
• Call-to-action placement: Test CTA at the start vs. the end of the email.

Read more about A/B testing notifications within Failed Payment Recovery and find best practices in our help center.