Here's what our Product team was up to in November:

Grow

• Time delay for upcoming order Cross-Sell: Delay upcoming order cross-sell notification until the customer receives the order that triggered their eligibility for the promotion.
• Post-purchase Cross-sell supports Shop Pay: Customers using Shop Pay can now receive Post-purchase offers. This marks a significant improvement in visibility as Shop Pay accounts for 20-50% of check out traffic for many brands.

Retain

• NEW (Early Adopter Program) Customer Portal Announcement: Engage customers with a banner in the customer portal, simulating a digital punch card and maximizing the reach of existing Rewards experiences.
• Active Win Back experiences can now be edited: Merchants can now make copy updates to active Win Back experiences, including Win Back title, landing page copy and email content. 
• FPR Email Analytics for Custom Customer Portals: Users can now set an FPR strategy to send customers to their custom customer portal, allowing merchants to track key analytics such as unique click rate and payment method update rate.

Analytics

• Payment Recovery Summary with Order error analytics: Review critical insights, Recovery Rate Tracking and Stalled Charges Insights, in the Payment Recover Summary without the use of additional tools.

Core Features

• Improved Email Deliverability for Unauthenticated Stores: Notification emails from unauthenticated domains will now be sent from no-reply@rechargeapps.com, improving reliability and reducing the risk of emails being flagged as spam.

All merchants can now fully translate their Cancellation Prevention flow into multiple languages, enabling seamless and localized experiences for customers across different regions.

Previously, it wasn’t possible to translate these pages into multiple languages, which created challenges for stores serving customers in non-English-speaking regions. The Cancellation Prevention strategy now fully supports translations into multiple languages.

To learn more about translating your Cancellation Prevention strategy, see How to translate your Cancellation Prevention strategy.

The payment methods page now has an optimized payment error experience in the Affinity customer portal. Available for stores with Retain or Failed Payment Recovery.

If a customer lands on the payment methods page and has a payment error associated with a charge - they are now presented with a payment error banner at the top and a call-to-action to update their payment method:

Note: You do not need an active Failed Payment Recovery flow to see the change.

Customer Portal Announcements is now generally released! This feature allows you to engage customers directly in the customer portal with an announcement banner, maximizing the reach of existing Rewards experiences. This experience is available for Shopify stores with the Retain package.

Common use cases you can implement using this experience:

• Reward punch card: The Customer portal announcement can simulate a punch card that customers would use in a brick-and-mortar store. Consider using a punch card to reward customers for Streak order milestones and Spend milestones. 
• VIP Program/tier education: Let customers know what tier or program they’re in based on conditions you set. For example, you could tell customers that they are a Silver member if they spend at least $200, and reward Silver members with a discount of 25% off.
• Subscription product education: Provide customers with information and benefits about the product they’ve purchased. For example, you can tell customers they will see the best results after 90 days of use.
• Offers and promotions: Announce promotions to customers directly in the customer portal, and let customers know about BFCM cash back or discount  promotions, seasonal cash back or discount promotions, Upcoming sales or promotions

For more information on use cases and step-by-step configuration, see Customer portal announcements.

The Payment Methods page now has an optimized payment error experience in the Affinity customer portal.

Historically, when accessing the payment methods page in the customer portal, there was no way of knowing (as a customer) if you had a payment error associated with an order. Also, if you received a charge declined email, and are a customer with multiple payment methods, there was no obvious way to tell which payment method had been declined. 

If a customer lands on the payment methods page and has a payment error associated with a charge, they now are presented with a payment error banner at the top and a Call To Action to update their payment method. 

Please note:

• This optimization is only available to stores that have Retain or Failed Payment Recovery.
• The store does not need an active Failed Payment Recovery flow to see this optimization.
  
  

This feature streamlines the process for customers to update or add new payment methods directly in the customer portal, eliminating the need for additional emails or logging into services like Shop Pay. Customers can add and edit payment methods directly in the Recharge customer portal instead of having to be sent an email.

Learn how to enable this payment feature in our documentation.

Failed Payment Recovery email analytics are now available for stores that use a custom customer portal.

In the past, merchants who hosted their own customer portals had to replace our {{customer.customer_portal_payment_methods_url}} variable with their custom customer portal URL. This was necessary to ensure customers were directed to the payment methods page in their specific customer portal when setting up their FPR strategy, but they didn’t get to take advantage of key email analytics, such as unique click rate and payment method update rate.

Users can now seamlessly set an FPR strategy to send customers to their custom customer portal. This is done in a self-serve manner. The user setting up the strategy is prompted to tell us where they want the variable to direct customers, and based on their response, Recharge automatically swaps out the variable associated with the custom customer portal URL.

To learn more about setup, see our documentation.

Customers checking out with Shop Pay can now see post-purchase offers! 

Previously, when customers checked out using Shop Pay, the post-purchase offer page was skipped. As a result, fewer customers saw post-purchase offers, even if they met the trigger conditions. 

Customers checking out with Shop Pay can now see post-purchase offers. Shop Pay accounts for 20–50% of checkout traffic for many brands, making this update a significant improvement for store's providing post-purchase offers to their customers.

To learn more about Post-purchase Cross-sell, see Getting started with Post-purchase cross-sell and How to build a Post-purchase cross-sell strategy.

• Win Back Title: Update experience name
• Landing Page Copy: Adjust text like headlines and CTAs.
• Email Content: Edit the subject line and email body.

• Emails: updates only affect future sends—already sent and opened emails remain unchanged.
• Landing pages: anyone with access to the page will see the revised version, even if they visited it previously.

Notification emails from unauthenticated domains will now be sent from no-reply@rechargeapps.com, improving reliability and reducing the risk of emails being flagged as spam.

As email providers tighten spam filter rules, unauthenticated domains face higher risks of email delivery issues. This update ensures emails are more likely to reach customer inboxes, especially during critical periods like the holiday season.

For unauthenticated domains, the sender address now defaults to no-reply@rechargeapps.com and you will see a homepage banner encouraging domain authentication and warnings on the Notification edit page for unauthenticated emails.

Next Steps:
Authenticate your domain to retain a custom sender address and maximize email deliverability. Learn more in our help center.