We’ve just added three powerful new branch conditions to Automate: Country, Zip Code, and Segment. These give you more control and flexibility than ever before when tailoring your Automate flows.

Here are just a few ways you can use them:

Zip Code and Country:
→ Schedule seasonal products swaps for customers in specific climates.
→ Swap or add a product that is available in a specific country - customize based on your inventory locations.
→ Add location-specific products that will appeal to that audience.

Segment:
→ Surprise your Gold-tier customers with one-time gifts or special add-ons.
→ Swap to a different product based on the segment your customer is in.

These enhancements make Automate more adaptable to your customer base - helping you improve the customer experience and reduce churn.

We've introduced a new bulk update, "Update customers" which enables you to easily correct customer data and set loyalty streak counts when migrating from another platform.

• Set customer streak counts to match loyalty history from a previous platform
• Update customer attributes like name, email, and phone number in bulk
• Enable faster migrations and cleaner data without internal team intervention

Refer to How to update customer information in bulk for step-by-step instructions. 

Customers can now manage their subscriptions via AI-powered SMS, allowing them to make changes and receive updates through simple, conversational texts. The new Message History section on the customer page lets merchants view inbound and outbound messages, while analytics help track engagement and outcomes.

Available for all Shopify stores on any Recharge plan (Starter, Pro, or Custom).

Interested?
Sign up for the waitlist and get notified when it’s ready for you. In the meantime, check out our help doc.

We’ve added three new columns to customer exports, enabling you to quickly report on customers' uncancelled charge streaks, lifetime value, and credits balance.

• Streak of Uncancelled Charges: Total number of subscription charges successfully processed without customer cancellation. Streak of uncancelled charges are also referred to ask streak counts.
• Lifetime Value (in store's default currency): Total customer subscription spend, including taxes and shipping.
• Credits Balance: Current available credit balance per customer.

You can now easily bulk remove specific products from active dynamically-priced bundle subscriptions using the Bulk Updates Tool — no API required!

This new bulk update enables you to:

• Remove out-of-stock products to prevent charge errors
• Phase out discontinued items without manual updates
• Keep bundles up to date for smooth order processing

For step-by-step instructions and more details, check out How to bulk delete products from dynamically-priced bundle subscriptions.

The new Subscription Widget is now accessible to all Shopify merchants, bringing an improved subscription experience directly within Recharge. All stores now have access to the Subscription Widget along with base analytics to track performance.

If you were previously using our Subscription Widget, you may have noticed a major change—the settings for this feature are now located in Recharge instead of Shopify. This shift allows us to introduce more features in the future and provide deeper insights into your widget’s performance.

Pro and Custom stores gain additional benefits, including A/B testing for optimizing conversions and more detailed analytics for deeper insights.

For full details on this exciting new feature, check out the documentation here.

The 'Duplicate' flow action has moved from the flow list view to directly in your flow canvas. You can now duplicate existing flows without navigating back to your flow list. 

The ability to duplicate a flow allows you to iterate quickly by making minor tweaks and adjust existing strategies. With this update, when you duplicate a flow, you are immediately redirected to the new canvas. See Manage flows for the updated directions to duplicate your existing flows. 

The Exports Creation page has been redesigned and is now available for all stores! This update improves data exporting by making it faster, customizable, and more reliable.

What’s New:

• Recommended columns for easier selection of relevant data.
• Customizable exports with column selection, so you only export what you need.
• Improved performance, reducing long wait times.

Stores on a Pro or Custom plan can now leverage segments to create targeted customer experiences based on segment membership, and to evaluate the performance of any customer segment across our analytics dashboards.

Customer segmentation lets you group customers based on common characteristics such as demographics, history, or behaviors, allowing you to target specific customer cohorts.

For more information about how you can create segments, see Creating customer segments. 

Notification emails from unauthenticated domains will now be sent from no-reply@rechargeapps.com, improving reliability and reducing the risk of emails being flagged as spam.

As email providers tighten spam filter rules, unauthenticated domains face higher risks of email delivery issues. This update ensures emails are more likely to reach customer inboxes, especially during critical periods like the holiday season.

For unauthenticated domains, the sender address now defaults to no-reply@rechargeapps.com and you will see a homepage banner encouraging domain authentication and warnings on the Notification edit page for unauthenticated emails.

Next Steps:
Authenticate your domain to retain a custom sender address and maximize email deliverability. Learn more in our help center.