Segments are available for all stores with the Recharge Pro or Custom plans
Stores on a Pro or Custom plan can now leverage segments to create targeted customer experiences based on segment membership, and to evaluate the performance of any customer segment across our analytics dashboards.
Customer segmentation lets you group customers based on common characteristics such as demographics, history, or behaviors, allowing you to target specific customer cohorts.
For more information about how you can create segments, see Creating customer segments.