The Customer Details page has been expanded to include several valuable data points about your customers!

The new page now includes:

• Subscription history metrics, including: "Subscription Spend", "Subscription Orders", and "Streak Count"
• The Segments a customer currently belongs to 
• The Shopify tags associated with this customer's record in Shopify

AI Report emails are now available via our Early Adopter Program, and can be enabled by any Shopify store.

AI Reports deliver AI-composed monthly summaries that distill multiple analytics dashboards into concise insights and prioritized recommendations, so you spend less time compiling reports and more time acting on what matters. 

• Sales & subscribers report: Provides an executive summary of top-line subscription program performance, including subscriber growth, subscriber churn, and subscription sales & revenue. Compares monthly performance with historical performance, as well as industry benchmarks. Provides recommendations based on the areas of greatest potential improvement.
• Payment errors & recovery report: Summarizes payment error and recovery activity for the month. Identifies and analyzes error spikes and trends within the period. Provides recommendations on ways to improve recovery efforts.

Email preference management: All Shopify stores can now manage their preferences for who should receive which AI emails from within the Email section, on the "Store owner" tab. Preference management links are also included in the footer of each email. For more information about AI Reports, consult our help center.

Gain deeper credit usage insights with the Credit Performance Dashboard. This dashboard is now available to all Shopify stores with active Rewards flows. This enhanced dashboard goes beyond high-level metrics, providing you with visibility into how, when, and where customers apply their credits. 

Previously, there was not a way to tell when credits were used, where they were applied, or how they impacted customer behavior. This dashboard fills that gap, equipping your team with the insights needed to refine strategies, boost engagement, and drive retention.

In addition to core ledger metrics, this dashboard now surfaces customer usage patterns, such as time from issuance to redemption, and the AOV of credited orders. It also reveals where credits are being applied whether at checkout, through Cancellation prevention flows, Win back campaigns, or the customer portal. 

Access this dashboard in your merchant portal by navigating to the Loyalty dropdown, selecting Rewards, and clicking Credit performance. 

Merchants using our Affinity customer portal can now add a "Cancel Subscription" link directly to the navigation sidebar on the overview page.

• A Cancel subscription link can be added to the Overview page.
• All active subscriptions are listed, even the ones NOT included in the next order.
• If the customer has one subscription, it redirects them to the cancellation prevention page.
• If they have multiple, a clean modal lets them pick which one to cancel (once picked, they are redirected to the cancellation prevention page)

  
  

  For more information, see our developer docs.
  
  

  
  

We’ve just added three powerful new branch conditions to Automate: Country, Zip Code, and Segment. These give you more control and flexibility than ever before when tailoring your Automate flows.

Here are just a few ways you can use them:

Zip Code and Country:
→ Schedule seasonal products swaps for customers in specific climates.
→ Swap or add a product that is available in a specific country - customize based on your inventory locations.
→ Add location-specific products that will appeal to that audience.

Segment:
→ Surprise your Gold-tier customers with one-time gifts or special add-ons.
→ Swap to a different product based on the segment your customer is in.

These enhancements make Automate more adaptable to your customer base - helping you improve the customer experience and reduce churn.

We've introduced a new bulk update, "Update customers" which enables you to easily correct customer data and set loyalty streak counts when migrating from another platform.

• Set customer streak counts to match loyalty history from a previous platform
• Update customer attributes like name, email, and phone number in bulk
• Enable faster migrations and cleaner data without internal team intervention

Refer to How to update customer information in bulk for step-by-step instructions. 

Customers can now manage their subscriptions via AI-powered SMS, allowing them to make changes and receive updates through simple, conversational texts. The new Message History section on the customer page lets merchants view inbound and outbound messages, while analytics help track engagement and outcomes.

Available for all Shopify stores on any Recharge plan (Starter, Pro, or Custom).

Interested?
Sign up for the waitlist and get notified when it’s ready for you. In the meantime, check out our help doc.

We’ve added three new columns to customer exports, enabling you to quickly report on customers' uncancelled charge streaks, lifetime value, and credits balance.

• Streak of Uncancelled Charges: Total number of subscription charges successfully processed without customer cancellation. Streak of uncancelled charges are also referred to ask streak counts.
• Lifetime Value (in store's default currency): Total customer subscription spend, including taxes and shipping.
• Credits Balance: Current available credit balance per customer.

You can now easily bulk remove specific products from active dynamically-priced bundle subscriptions using the Bulk Updates Tool — no API required!

This new bulk update enables you to:

• Remove out-of-stock products to prevent charge errors
• Phase out discontinued items without manual updates
• Keep bundles up to date for smooth order processing

For step-by-step instructions and more details, check out How to bulk delete products from dynamically-priced bundle subscriptions.

The new Subscription Widget is now accessible to all Shopify merchants, bringing an improved subscription experience directly within Recharge. All stores now have access to the Subscription Widget along with base analytics to track performance.

If you were previously using our Subscription Widget, you may have noticed a major change—the settings for this feature are now located in Recharge instead of Shopify. This shift allows us to introduce more features in the future and provide deeper insights into your widget’s performance.

Pro and Custom stores gain additional benefits, including A/B testing for optimizing conversions and more detailed analytics for deeper insights.

For full details on this exciting new feature, check out the documentation here.