Merchants can now reward customers with credits on one-time only checkouts. Give credits on one-time purchases to incentivize repeat buying, or make credits subscription-only to provide more motivation to convert to a subscriber. 

With this new Subscription Experience, merchants can engage a broader range of customers, create a new funnel for subscription acquisition, and further consolidate their tech stack. Trigger an experience for all one-time only checkout orders, even if they don’t include a subscription. Additionally, customers who make one-time only checkouts (without ever having a subscription) are now created in Recharge along with their checkout order history.

If you're interested in participating in this Early Adopter Program, fill out the interest form and a member of our team will be in contact. 

Previously, there was no way to duplicate logic configured on one cancellation survey node to another survey node within the same experience. With this update, merchants can now: 

1. Copy node configuration: Copies the entirety of the node's setup (reasons, offers, site builder)
2. Paste node configuration: Paste the copied node configuration on desired location (assuming a node configuration is already copied)
3. Apply this node to all other nodes of this type: Pushes the entirety of a survey node's setup to all other cancellation survey nodes shown

For more information about Cancellation Prevention, see Building a Cancellation Prevention Strategy.

Recharge's New Subscription Widget is now available to all merchants on Shopify using Product Subscription Plans and a Shopify 2.0 Theme.

The New Subscription Widget offers enhanced customization and flexibility to boost conversion rates. It allows you to create multiple widget versions with different templates and assign them to specific products, all while previewing changes in real time through the Shopify theme editor. The New Subscription Widget ensures a cohesive look across your store and can be tailored to match your brand’s style and messaging.

Read more about this new feature here: https://support.getrecharge.com/hc/en-us/articles/25002173959447-Subscription-Widget-v2-Early-Adopter-Program

If the widget is unavailable in your theme editor, contact earlyadopterprogram@rechargeapps.com to confirm your eligibility.

We've updated the design of our Accounts pages to include more helpful information for merchants, and added the ability for users to self-identify their role information. Merchant users will soon be prompted for their role information when they log in to their store.

• Last login date- Shows the last date in which a specific merchant user has accessed the Recharge merchant portal
  • Seen on both the Account list page and the specific account details page
  • We began tracking this data on August 8. If you see this date showing blank, then the user in question has not logged in since then.
    
    
• Role Identification fields- Provides inputs for merchant users to tell us more about the accounts accessing their store. Users will automatically be prompted to fill in this data when editing an account record. Information requested includes the user's role, department, and how the user is associated with the store.

Merchants can now see how their subscription sales stacks up with other stores in their vertical. Available to all stores using our integrated Shopify Checkout.

This new metric gives merchants a performance "score" (Excellent, Good, Fair, Poor) based on the percentile in which their store falls for this particular metric, and lets them track both their own store's movement, and the movement of their industry vertical, over time. For merchants seeking to understand their subscription program's core KPIs so that they know what to prioritize, it's a powerful new addition that emphasizes the importance of optimizing every step of the customer journey for subscription sales.

For more information, please see our help center documentation.

Merchants with SDK-based portals, or merchants using the Recharge SDK to customize Affinity or other portals, can now connect to Rewards functionality! The Recharge SDK puts the ultimate control in the hands of our merchants, letting them customize every aspect of their subscriber experience and their tech stack.

Recharge’s Rewards add-on enables merchants to understand their customers and retention rates, then build targeted strategies that keep subscribers engaged and retained. Rewards unlocks features like Credits, Free Gifts, and enhanced Subscription Discounts.

Build custom components that:

• Show a subscriber a summary of credit they have earned
• Let a subscriber turn on/off credit usage for their next purchase
• Get detailed information regarding a subscriber's credit or reward history
• See a subscribers streak count
• Show when an upcoming charge has a free gift added to it

Store's must be on the Recharge Pro plan with the Retain add-on to utilize Rewards in the SDK. 

Here's what our Product team was up to in August:

Retain

• "Product Line Item" variable in Failed Payment Recovery email notifications: Email notifications in new Failed Payment Recovery strategies now include a list of the product line items associated with the failed charge.
• New Early Adopter Program: Fallback Offers for Cancellation Prevention: A merchant will be able to specify which offer to show first, then if that offer is declined, which offer to show second and the customer will be presented the offers as configured by the merchant.
• New Early Adopter Program: Claimable Free Gift node in Rewards: The Free Gift node Early Adopter Program for Rewards allows customers to manually claim a gift and select a variant based on their preference.
• Email analytics are now available to stores using Failed Payment Recovery: Gain insight into your Failed Payment Recovery email performance and identify which emails are most successful at driving customers to update their payment method. 
• Cancellation Prevention: Variant Swap, Combined Offers, Free Gift Offers, and Gaming Prevention now in General Release

Grow

• Checkout Upsell is available for all stores on the Recharge Pro plan and using Shopify Plus: This feature encourages your customers to convert one-time purchases to subscriptions at checkout in one easy step.

Merchant Experience Analytics

• Three New Analytics Dashboards with Shopify and Recharge data: Subscription vs. Non-Subscription Revenue, Checkout Dashboard, and Lifetime Revenue Dashboard.

Core Products

• RechargeSMS Checkout Extensibility Widget for Shopify Plus Merchants: This new widget allows RechargeSMS merchants to continue collecting opt-ins during the checkout process after the deprecation of checkout.liquid. 

Customers can now view their other active subscriptions on the Affinity Overview Page, making it easier for them to consolidate and/or manage their subscriptions.

Order consolidation can help merchants save on shipping costs and reduce confusion for their customers, leading to fewer support tickets.

For more information, check out our help center documentation. 

Merchants can now segment customers by the cancellation reason they selected when cancelling their subscriptions, and present to them a customized offer. 

When configuring a Win Backs experience, you can create A/B tests with conditional branch nodes to tailor different offers for various customer groups. This now includes customizing offers based on the reason for cancellation.

Win Backs is in Early Adopter status as part of the Retain package. You must purchase the Retain package to access this Early Adopter Program. For more information, see our help center documentation.

We are happy to announce three new dashboard offerings! These will be available for most Shopify merchants now, and if you are not seeing it currently it will be available in the coming weeks.

1. Subscription vs. Non-Subscription Revenue:
You can now track the contribution of Recharge subscription sales to overall store sales and monitor the growth of your subscription program.

Read more in our knowledge base here.

2. Checkout Dashboard:
A new dashboard to help you analyze subscriber acquisition in relation to overall sales and customer acquisition. Key insights include:

- Percentage of checkout orders with subscription products.
- Breakdown of checkout orders by new customers, returning customers, active subscribers, and churned subscribers.
- Comparison of new customer acquisition as subscribers vs. non-subscribers.
- Analysis of new subscribers' acquisition on their first order vs. subsequent orders.

  Read more in our knowledge base here.

3. Lifetime Revenue Dashboard:
You can now compare the lifetime revenue and lifetime orders between subscribers and non-subscribers, providing deeper insights into customer value. 

Read more in our knowledge base here.

Please note that these metrics are currently in an Early Adopter program and calculations are subject to change.