Customize your bundle product pages with a no-code page builder.

The new Bundles Page Builder gives you a centralized way to customize your bundle product pages directly in Recharge—no code or Shopify Theme Editor required.

With the Page Builder, you can:

• Customize page layouts by adding, removing, and rearranging content blocks
• Edit copy inline with support for multiple languages
• Update styles, including colors, fonts, corner radius, and image ratios
• Configure bundle-specific settings like collection behavior, subscription plan display, and subscription benefits
• Update styles, including colors, fonts, corner radius, image ratios, and custom CSS

This makes it easier to create branded, optimized bundle experiences while managing everything from a single location.

See Customizing the Bundles Widget 2.0 for more information.

See how much of your subscriber base Concierge can reach—right from the Performance tab.

The Audience Overview card is now available in Analytics → Concierge → Performance, giving you visibility into the size and reachability of your SMS audience.

The new card includes:

• Active subscribers — customers with at least one active subscription
• Transactional reach — the percentage and count of active subscribers who can receive transactional SMS messages
• Promotional reach — the percentage and count of active subscribers who have opted in to marketing SMS

These metrics help you understand the size of your addressable SMS audience and identify opportunities to grow promotional opt-ins.

Note: Audience metrics are refreshed nightly and may not reflect same-day subscriber or consent changes.

The Update customer tags node lets you automatically add and remove Shopify customer tags directly within your Rewards flows.

Previously, managing Shopify customer tags required manual work or external tools. Now, you can update tags natively within your Rewards flows in real time using the Update customer tags node.

This node lets you add, remove, or update tags in a single step, making it easier to manage customer segmentation and personalize downstream experiences.

This update makes it easier to automate tagging based on customer behavior, attributes, or flow conditions, helping power more targeted workflows and personalization. Tags must exactly match Shopify, and updates may take a short time to appear due to asynchronous syncing.

See Understanding the Update customer tags node for Rewards and Automate flows in the Recharge Help Center for more information.

Offer claimable and automatic free gifts with a dedicated gifting experience in Rewards.

The Free Gift node is now generally available in Rewards Flows.

With this update, you can now offer both:

• Claimable free gifts, where customers choose to redeem a reward
• Automatic gifts, which are added directly to the next order

See Understanding the Free gift node for more information.

Add subscriptions directly in your flows with a standalone node—no Smart Loop required.

You can now use a standalone Add a Subscription node anywhere in your Automate flows to add subscription products directly to a customer’s upcoming order.

Instead of looping through subscriptions and configuring branch conditions, you can now select the subscription variant you want to add, configure overrides like plan or quantity, and complete setup in a single node.

This makes common add-to-order use cases much simpler, including:

• Adding companion or refill products after a set number of orders
• Streamlining flows that only need to add one known subscription
• Building onboarding-friendly flows without Smart Loop complexity

The standalone node works alongside existing Smart Loops, so you can still use loop-based logic for more advanced or dynamic scenarios.

Issue percentage, fixed amount, or code-based discounts with a dedicated Rewards node.

Rewards Flows now include a dedicated Discount node, making it easier to issue discounts directly within your loyalty experiences.

Previously, merchants had to use the multi-purpose Incentive node for discounts, which combined gifting and discount functionality in a single experience. The new Discount node provides a simpler, purpose-built workflow focused entirely on discounting.

Supported discount types include:

• Percentage discounts (e.g. 10% off)
• Fixed amount discounts with optional currency-specific values
• Existing discount codes from your store

The Discount node appears as a standalone option in the Rewards Flows canvas, making it easier to build and manage discount-driven loyalty campaigns.

See Understanding the Discount node for more information. 

Reinforce value and surface retention offers before customers reach the cancellation survey.

You can now use the new Deflection Page in Cancellation Prevention flows to reduce churn by engaging customers earlier in the cancellation journey.

This optional node adds a step before the cancellation survey, where you can:

• Share brand messaging with video, imagery, or custom content
• Surface retention offers, like delay or product swap, earlier in the flow
• Guide customers toward staying with a focused, simplified experience

The Deflection Page works with existing conditional logic and A/B testing, so you can tailor experiences and measure performance across different audiences.

See Add a Deflection Page for setup instructions.

Create discount tiers based on cart value, not just quantity.

Tiered discounts now support price-based tiers, allowing you to offer incentives like “Spend $50, get 20% off” or “Spend $100, get 30% off.”

When setting up a tiered discount, you can choose between quantity-based or spend-based tiers, with the same configuration options available for both.

This gives you more flexibility to design offers that align with how your customers shop, especially if you’re optimizing for higher cart value rather than product volume.

See Configuring tiered discounts that increase with quantity of products, bundles, or collections for more information.

Encourage customers to unlock better savings as they build their order.

Customers will now see tiered discount banners when they’re close to unlocking a better discount based on quantity or spend.

These banners appear on the Next Order page and add/edit product pages, helping nudge customers to increase their order size at the moment it matters most.

By surfacing progress toward the next discount tier, you can drive higher AOV and improve retention with timely, contextual prompts.

See Tiered discount offer banners for more information and setup instructions.