We’re excited to introduce support for Shopify Automatic Discounts for subscriptions on recurring orders! This feature is being rolled out gradually over the coming weeks, so availability may vary by store.

More details below.

What’s new

Previously, Shopify automatic discounts only applied at checkout and did not persist to recurring subscription orders, often requiring merchants to rely on discount codes or custom workflows. 

With this update, Shopify automatic discounts will carry over to eligible recurring orders beyond checkout, following the discount’s configuration in Shopify. Merchants can also choose to apply these discounts to eligible existing subscriptions, helping reduce manual effort and create a more consistent subscriber experience.

Rollout details

This feature is being rolled out gradually over the coming weeks, so availability may vary by store.

What to expect

If you currently have Shopify automatic discounts configured to apply to multiple recurring subscription orders, we recommend reviewing your setup.

In these cases, you may want to make adjustments to avoid duplicate or unintended discounts once the feature is enabled, especially if you use custom workflows or workarounds (e.g., discount codes or price adjustments) to apply discounts to recurring orders.

Learn more

For more details on how Automatic Discounts work, visit our help documentation.

Tiered discounts for collections and products are now available on all Recharge pricing plans, enabling all Shopify stores to offer buy-more, save-more promotions without creating bundles.

Previously, tiered discounts were limited to dynamically priced bundles. You can now apply tiered discounts directly to a collection or product and set custom display names in the UI, reducing the need to create and manage bundles just for promotions and enabling faster experimentation. 

For more information about tiered discounts, consult our help center.

Frictionless payment method updates via the SDK are now available to you if you use Shopify Payments and want to offer direct add/edit card flows in your Custom Portal.

Previously, frictionless updates were limited to select Recharge customer portals and Recharge-managed pages. Now, frictionless payment method updates are supported via the SDK.

You can now bring this experience directly into Custom Portals while maintaining full control over the UI, including form design, layout, and overall user experience. Recharge securely handles payment processing behind the scenes by capturing and tokenizing card data.

This update enables a seamless, fully integrated payment experience, no redirects required.

See the SDK documentation for more information, or the Recharge Help Center to learn more about frictionless payment method updates.

You can now block recurring charges for individual customers.

When a customer is blocked, all charge attempts fail, no matter where they’re initiated, including:

• The customer portal
• The merchant portal
• Failed payment recovery retries

This gives you a simple way to prevent recurring charges from processing successfully for specific customers. 

The Customer timeline now also logs every block and unblock event, including whether it was initiated by a Recharge admin or a store admin.

See Can I block a customer from subscribing? in the Recharge Help Center for more information.

Expanded Home metrics are now available on the Home dashboard for Shopify stores with 12+ months of subscription program data in Recharge.

These metrics (Revenue share, 12‑month average spend, and repurchase rate) surface how subscriptions contribute to total revenue and compare subscriber value to non-subscribers over the first year. By providing comparable benchmarks, you can better quantify the impact of your subscription strategy and identify opportunities to increase retention and repeat purchases. 

These metrics will appear once your store has accumulated 12 months of Recharge subscription program data.

For more information about these expanded metrics, see the Recharge Help Center.

Tiered discounts for collections and products are now available to Plus and Custom stores, letting you offer buy-more, save-more promotions without creating bundles.

Previously, tiered discounts were limited to dynamically priced bundles. You can now apply tiered discounts directly to a collection or product and set custom display names in the UI, reducing the need to create and manage bundles just for promotions and enabling faster experimentation. 

For more information about tiered discounts, consult our help center.

Concierge SMS now automatically sends confirmation reminders to your customers when they don't respond to a confirmation prompt. 

Many customers miss the initial “reply ‘yes’” instruction, or reply too late, which caused actions to be abandoned and pulled support into follow-ups. Concierge now sends a short reminder prompting the customer to reply “yes” to proceed, “no” to cancel, or provide a new intent. Early results show strong conversion from these nudges (about 4/5), driving a 51% reduction in abandoned delays and a 35% reduction in abandoned skips, improving reliability and reducing support friction.

For more information about Concierge SMS, consult our help center.

Merchants can now stack multiple incentives—including discounts and free gifts—within a single branch of a reward flow. This opens up sophisticated loyalty strategies that were previously out of reach.

Previously, reward flows allowed only one incentive per milestone, forcing you to choose between a discount or a free gift. With this update, you can now combine discounts and gifts in a single branch, add multiple specific items for accurate inventory and smoother fulfillment, and include as many incentives as you need to create a premium experience for your customers. 

For more information about Reward flow incentives, consult our help center.

Affinity Home Page Builder lets you design a fully customizable, high-performance home page for your Recharge customer portal. Using a no-code, drag-and-drop editor, you can control layout, content, and navigation to create a faster and more intuitive subscription management experience for your customers.

Affinity Home Page Builder enables you to deliver a more flexible and engaging customer portal experience. It provides an improved information hierarchy, better mobile navigation, and modular sections that let you highlight key actions and content more effectively.

Which stores are eligible?

This is available for all Shopify stores using the Affinity customer portal. 

What features are supported?

The new home page supports:

• Loyalty
• Prepaids
• Bundles
• Cross-sells

This brings the new experience to feature parity with the existing Affinity.

Existing stores will not be migrated automatically and can switch back to their previous home page experience at any time.

See Affinity Home Page Builder in the Recharge Help Center for more information and set-up instructions.

Bundles Widget 2.0 is a new out-of-the-box bundle widget that provides a faster, clearer, and more intuitive bundle-building experience for customers — especially on mobile, where most bundle purchases happen.

Bundles Widget 2.0 improves the bundle shopping experience by making it easier for customers to:

• Clearly understand what’s included in their bundle
• Review and update selections in real time
• Navigate bundle options more intuitively, especially on mobile

The new widget provides a cleaner UI, improved information hierarchy, and a more guided bundle-building flow that helps customers complete their purchase with confidence.

Which stores are eligible?

All stores using Bundles are eligible. 

Important notes:

• Existing bundles will not be automatically migrated.
• For newly created bundles, Widget 2.0 is applied by default.
• You can manually switch between Widget 2.0 and legacy templates at any time.

I’m interested! What should I do now?

Go to Bundles in the merchant portal.

1. Create a new bundle (Widget 2.0 will be applied by default), or
2. Edit an existing bundle and switch the template to Widget 2.0.

See Bundles Widget 2.0 in the Recharge Help Center for more information.