We now support Shopify Markets pricing and availability in almost every aspect of Recharge! Once merchants have set up their Markets in Shopify, they can enable support in Recharge. 

• Set fixed prices by market. For example, a USD 10 product can be set to EUR 8.95 in France instead of a dynamically converted EUR 8.67. Currently, Recharge shows only the dynamic rate.
• Apply manual exchange rates to stabilize pricing in volatile currency environments.
• Adjust prices by market (increase or decrease by percentage) to offset costs like shipping and duties. For example, adding 20% in a market allows merchants to advertise an “all-inclusive” cost.
• Use rounding rules (for example, round to the nearest 100 Yen in Japan).
• Control availability by excluding products from certain regions for compliance, regulatory, or cost reasons.
• Set sales tax rules, deciding where to collect taxes and how they are shown at checkout (included in price or added).

• Pricing mismatches between storefront (which respects Market settings) and the customer portal have led to churn. For example, when existing subscribers went to the customer portal to add/swap products, they felt that merchants were charging them more than new customers because the price in the customer portal would be higher than the price in the storefront.
• Multiple stores workaround: Many merchants ran separate stores per region to avoid these issues, when they preferred one store for efficiency. Recharge was the blocker.
• Middleware hacks: Single-store merchants had to rely on brittle integrations to update Recharge pricing after add/swap actions.
• As our product surface expanded (bundles, checkout offers, post-purchase offers, cancellation prevention, winbacks, automate, cross-sell), pricing gaps were amplified.
• We also lacked native support for product availability by Market

• Affinity and Unity add/swap (Affinity add video attached)
• Merchant Portal
• Win backs
• Cancellation Prevention
• Automate
• Bundles
• Gift subscriptions
• Rewards
• Reactivations
• Subscription widget
• Cart/Checkout/Post-purchase upsell and cross-sell

Our Unity customer portal now supports adding a new bundle or swapping to another one.

What’s new?
Unity now includes a native bundles widget — allowing customers to:

• Add a new bundle to their order
• Swap an existing subscription to a bundle
• Manage bundles directly within Unity, with no redirects.
• See a summary with selected products
  
  Read more in our Unity Customer Documentation.

We’ve added two new webhooks to help merchants create more personalized gifting experiences, just in time for the holiday season.

What’s New

• gift_purchase/created – Fires when a sender purchases a gift subscription for a recipient.
• gift_purchase/redeemed – Fires when a recipient redeems their gift.

These webhooks give merchants more control over the gifting journey, enabling them to create custom experiences around gifting. For example:

• Reward gift senders with credits when they purchase a gift.
• Trigger special actions when a recipient redeems their gift, such as sending a personalized notification or adding bonus items to their subscription.

Together, these events open up opportunities to elevate the gifting journey and make it more rewarding for both senders and recipients.

For more information, see our developer documentation.

Here's what our Product team was up to in August:

Subscriptions

• Shop Pay payment method updates: Shop Pay now supports direct editing of payment methods for subscriptions. Customers can now delete, add, and update an existing payment method on Shop Pay and Recharge will automatically sync any updates to payment methods via a webhook when the customer’s next order is attempted.
• New charge error ‘Payment method revoked’: Recharge now identifies when customers remove payment methods from existing subscriptions in Shop Pay.
• Customer tags condition in Revenue tools: Quickly filter or apply rules based on customer tag conditions pulled directly from Shopify.
• Dynamic Pricing enhancements: Workflow creation is no longer necessary to set up dynamic pricing.

Loyalty & churn tools

• Activity export for Win Backs: Export detailed activity for Win Backs making it easier to dig into customer-level actions, analyze performance, and debug customer complaints.
• Fallback offers for Cancellation Prevention: Fallback offers for Cancellation prevention is now available for all stores, allowing you to set a second offer to be shown if a customer declines the first one during cancellation.

SMS, email & notifications

• ‘Ship now’ on Concierge SMS: Concierge SMS can now respond conversationally to “Ship now” or “Process today” requests from customers. Instead of delaying charges to the next day, we immediately confirm and process the order.

Fallback offers for Cancellation prevention is now available for all stores, allowing you to set a second offer to be shown if a customer declines the first one during cancellation.

A fallback offer is a second retention attempt shown to customers who choose to cancel after rejecting the first offer. This provides a safety net, if your primary incentive doesn’t land, you still have another chance to prevent the customer from cancelling their subscription. 

Refer to Offer types in the Cancellation prevention documentation for more information. 

Recharge Revenue Tools now supports customer tag conditions directly from Shopify allowing you to quickly filter a flow using Shopify customer tags.

• Filter flows based on tags that exist on a customer’s Shopify record, even if they originate from other apps or processes Recharge doesn't control.
• This makes it easier to align flows with existing workflows in Shopify, improving accuracy and reducing setup overhead.
• Available in all flow types where customer-level logic already applies, including Rewards, Referrals, Cancellation Prevention, and more.

Refer to Understanding the Conditional Branch node when building flows and Understanding the Trigger node when building flows for more details. 

Setting up Dynamic Pricing now takes less time — no workflow creation is needed anymore.

Take a look at our updated Help Center guide to configure everything in a few quick steps and start offering dynamic discounts right away: Dynamic Pricing Instructions. If you already set this up then there is no action required, but we would recommend confirming if your workflow is still necessary and disabling it if not.

Additionally, your Dynamic Pricing will now appear in our Subscription Widget and you can customize the details of it by following this guide:
Subscription Widget Benefits and Information

Recharge now supports multi-language translations across key Cross-Sell and Upsell experiences:

You can now localize content across these features based on customer location - ensuring a consistent, translated experience throughout the checkout and post-purchase journey.

• Checkout Upsell All
• Checkout Upsell Line Items
• Checkout Cross-Sell
• Post-purchase Cross-Sell

Learn how to get started: How to translate your Cross-Sell and Upsell experiences.

Selling plan translations are now supported across more Recharge components, making it easier to deliver localized experiences to your customers. 

Translations can now be applied to:

• The new subscription widget.
• Checkout and All Checkout App Blocks.
• Customer portals (both Affinity and Unity).

This update ensures selling plan names and descriptions display in the shopper’s selected language, creating a more consistent, global shopping experience.

Read more about this in our help doc.

Gain deeper credit usage insights with the Credit Performance Dashboard. This dashboard is now available to all Shopify stores with active Rewards flows. This enhanced dashboard goes beyond high-level metrics, providing you with visibility into how, when, and where customers apply their credits. 

Previously, there was not a way to tell when credits were used, where they were applied, or how they impacted customer behavior. This dashboard fills that gap, equipping your team with the insights needed to refine strategies, boost engagement, and drive retention.

In addition to core ledger metrics, this dashboard now surfaces customer usage patterns, such as time from issuance to redemption, and the AOV of credited orders. It also reveals where credits are being applied whether at checkout, through Cancellation prevention flows, Win back campaigns, or the customer portal. 

Access this dashboard in your merchant portal by navigating to the Loyalty dropdown, selecting Rewards, and clicking Credit performance.