Here's what our Product team was up to in March:

Subscriptions

• New Subscription Widget enhancements: Allows you to create multiple widget versions with different templates and assign them to specific products, all while previewing changes in real time through Recharge.
• New bulk update - "Update customers": Easily correct customer data and set loyalty streak counts when migrating from another loyalty platform.

Loyalty & Churn Tools

• Credits are now in Win Backs: Add a Credits balance to your Win Backs landing pages reminding customers of their available balance which can be applied to the next queued order if they reactivate their subscription. 
• Loyalty columns added to customer exports: We’ve added three new columns to customer exports, enabling you to quickly report on customers' uncancelled charge streaks, lifetime value, and credits balance.

Upsells & Cross-sells

• Faster, frictionless checkout cross-sells: You can now pre-select purchase options, variants and frequencies - and let your customers speed through checkout, reducing clicks and preventing decision fatigue.
• Post-purchase Cross-sell customization updates: Merchants can now adjust section order, add images, and add text. These updates offer more flexibility and allow for an on-brand and visually appealing post-purchase experience. 

SMS, Email and Notifications

• Subscription management via Concierge SMS (Early Adopter Program): Customers can now manage their subscriptions via AI-powered SMS, allowing them to make changes and receive updates through simple, conversational texts.

Recharge API

• Cursor-based pagination is now required for API calls returning responses with >100 pages: Requests that return more than 100 pages must now use cursor-based pagination. Otherwise, the request will result in an error.

We've introduced a new bulk update, "Update customers" which enables you to easily correct customer data and set loyalty streak counts when migrating from another platform.

• Set customer streak counts to match loyalty history from a previous platform
• Update customer attributes like name, email, and phone number in bulk
• Enable faster migrations and cleaner data without internal team intervention

Refer to How to update customer information in bulk for step-by-step instructions. 

Customers can now manage their subscriptions via AI-powered SMS, allowing them to make changes and receive updates through simple, conversational texts. The new Message History section on the customer page lets merchants view inbound and outbound messages, while analytics help track engagement and outcomes.

Available for all Shopify stores on any Recharge plan (Starter, Pro, or Custom).

Interested?
Sign up for the waitlist and get notified when it’s ready for you. In the meantime, check out our help doc.

The new & improved Subscription Widget offers enhanced customization and flexibility to boost conversion rates. It allows you to create multiple widget versions with different templates and assign them to specific products, all while previewing changes in real time through Recharge.

Direct Widget Customization in Recharge

• Style and label the widget directly within Recharge.
• Customize your copy to highlight subscription benefits and onetime drawbacks to increase conversion rates.

A/B Testing and Analytics (Pro and Custom plans)

• Add an A/B test node to create and compare different widget versions.
• Analyze widget performance with detailed analytics and filtering tools.

CSS Editor

• We have released a CSS editor to match your widget with your brand guidelines. See CSS changes in real time as you make your edits. Pro and Custom Plan stores can A/B test different CSS changes across your different widgets.

Read more in our help center documentation.

We're excited to introduce early access to Recharge Cart Drawer and Recharge Cart Overlay, two powerful features designed to enhance upsell opportunities and improve the shopping experience for merchants and customers alike.

Recharge Cart Overlay

The Cart Overlay allows customers to seamlessly upgrade a one-time purchase to a subscription before reaching the cart. This feature is designed to drive higher subscription adoption with minimal friction for customers.

Recharge Cart Drawer

The Cart Drawer is a fully Recharge-owned and managed cart experience. This feature will support upselling by enabling one-time purchases to be converted into subscriptions directly in the cart. 

Recharge's cart options are available for Shopify stores using a Shopify 2.0 theme. You can request enablement through this form.

Read more about this in our Help Documentation.

Managing rewards just got a whole lot easier! You can now self-serve bulk updates to add or remove free gifts without the need to reach out to our support team. 

Recharge's Import tool simplifies managing free gifts added, allowing you to efficiently bulk add or remove them from upcoming subscription charges.

We've added the ability to:

• Add Free Gifts in bulk – Grant free gifts on upcoming orders
• Remove Free Gifts in bulk – Adjust upcoming orders by removing free gifts

To review the step-by-step instructions and learn more, see How to bulk add or remove free gifts using the Import tool. 

Referrals are now available for all stores with Retain. Leverage word-of-mouth marketing to help scale your business and attract new customers. Use Recharge to build enticing referral programs, encouraging your current customers to share their favorite products with their favorite people. 

Set up classic "Give $X, Get $X" programs with two key differentiators:

1. Seamlessly Integrated with our Affinity customer portal– Subscribers can access and share their referral link directly within their subscription management. No extra logins, no messy embedding—just seamless sharing.

2. Leverage Recharge Credits – Advocate rewards are issued into the same credit balance, reinforcing retention strategies and driving long-term engagement.

To learn more about Referrals and step-by-step configuration instructions, see our external documentation:

- Getting started with Referrals
- How to set up a Referral program

We’ve added a new SKU tab to the Homepage → Product Performance chart, making it easier to track key metrics by SKU directly from the homepage.

This update simplifies access to one of our most used legacy analytics views—the Product SKU dashboard—while preserving the critical insights you rely on.

You can now toggle between product variants and SKU-level data, for the following metrics:

• Active subscriptions
• Subscription revenue
• New subscriptions
• Reactivated subscriptions
• Churned subscriptions
• Percentage of new subscriptions

Read more in our help center documentation.

The Customer Actions Dashboard is now available in Recharge's Analytics as part of our Early Adopter Program.

This rebuild brings the full functionality of the popular legacy dashboard into the modern interface, ensuring continued access to key customer action data across all sources.

You can now track customer actions from the customer portal, merchant portal, API, and more in one place. The updated dashboard maintains all core features while offering a refreshed, streamlined design.

Here's what our Product team was up to in February:

Grow

• Upsell all line items at checkout: Checkout Upsell now allows customers to upgrade all order items to subscriptions in one click. This update improves visibility on mobile and highlights potential savings.
• New and improved Subscription Widget now available for all Shopify stores: All stores now have access to the new Subscription Widget along with base analytics to track performance. With this update, you will notice that settings for this feature are now located within Recharge.

Retain

• Cancellation Prevention for stores on the Standard Plan:  All stores on Recharge’s Standard Plan now have access to limited Cancellation Prevention functionality. Brands can now create unique win back and churn mitigation strategies to improve retention. 
• Rewards on one-time purchases - general release: It is now possible to Reward customers with credits on checkouts containing only one-time purchases. Give credits on one-time purchases to incentivize repeat buying, or make credits subscription-only to provide more motivation to convert to a subscriber.
• Add previously churned customers to Win Back drip campaigns: Customize the span of time you want to cover and re-engage past customers in your Win Back efforts. This enhancement broadens your reach and maximizes your revenue opportunity by allowing you to customize

Core Features

• "Credit - Accounts" export now available in the Export Builder: You can now export “Credit - Accounts” to see a comprehensive summary of all credit transactions applied to customer accounts. Use this export to monitor credit activities, the types of credits being issued, and review account balances. 
• The 'Duplicate' flow action has moved locations: The 'Duplicate' flow action has moved from the flow list view to directly in your flow canvas. You can now duplicate existing flows without navigating back to your flow list. 
• Upcoming changes to the “Create order only if inventory is available” order processing setting: Starting March 6 2025, we will begin rolling out optimizations to how inventory is handled for one-time products, as well as product incentives and free gifts added through Recharge Subscription Experiences.
• Upcoming changes to the ‘Create order always (do not check for inventory, and do not reduce inventory)’ order processing setting: On March 6 2025 we will deprecate the "Create order always (do not check for inventory, and do not reduce inventory)" order processing setting, as orders created on Shopify will always reduce inventory.