Bring custom experiences to every stage of the subscriber journey.

Custom extensions are now supported across all Affinity landing pages, including Cancellation Prevention, Win Backs, and Upcoming Order Email pages.

This gives you even more flexibility to customize key subscriber touchpoints by adding branded content, third-party integrations, or entirely new interactive experiences.

Whether you're embedding appointment booking, personalized recommendations, or other custom functionality, you can now tailor more of the Affinity experience to fit your brand and business needs.

See Using custom extensions for more information.

Turn every cart into a revenue opportunity with built-in upsells, cross-sells, and tiered rewards.

Recharge Cart is now available to all Shopify stores, giving merchants a customizable cart drawer designed to increase average order value before checkout.

Alongside general availability, we're also launching the new Cart Tiered Progress Bar, which lets you create up to three reward tiers, such as free shipping and a free gift, to encourage customers to spend more. Rewards are automatically applied as soon as the cart reaches each threshold.

To make upgrading seamless, all merchants using the previous free shipping progress bar have been automatically migrated to the new Tiered Progress Bar. No additional setup is required - it's already available in your store.

See Setting up the Recharge Cart to convert one-time buyers to subscribers and Getting started with the Cart Tiered Progress Bar for more information.

Customize your bundle product pages with a no-code page builder.

The new Bundles Page Builder gives you a centralized way to customize your bundle product pages directly in Recharge—no code or Shopify Theme Editor required.

With the Page Builder, you can:

• Customize page layouts by adding, removing, and rearranging content blocks
• Edit copy inline with support for multiple languages
• Update styles, including colors, fonts, corner radius, and image ratios
• Configure bundle-specific settings like collection behavior, subscription plan display, and subscription benefits
• Update styles, including colors, fonts, corner radius, image ratios, and custom CSS

This makes it easier to create branded, optimized bundle experiences while managing everything from a single location.

See Customizing the Bundles Widget 2.0 for more information.

See how much of your subscriber base Concierge can reach—right from the Performance tab.

The Audience Overview card is now available in Analytics → Concierge → Performance, giving you visibility into the size and reachability of your SMS audience.

The new card includes:

• Active subscribers — customers with at least one active subscription
• Transactional reach — the percentage and count of active subscribers who can receive transactional SMS messages
• Promotional reach — the percentage and count of active subscribers who have opted in to marketing SMS

These metrics help you understand the size of your addressable SMS audience and identify opportunities to grow promotional opt-ins.

Note: Audience metrics are refreshed nightly and may not reflect same-day subscriber or consent changes.

The Update customer tags node lets you automatically add and remove Shopify customer tags directly within your Rewards flows.

Previously, managing Shopify customer tags required manual work or external tools. Now, you can update tags natively within your Rewards flows in real time using the Update customer tags node.

This node lets you add, remove, or update tags in a single step, making it easier to manage customer segmentation and personalize downstream experiences.

This update makes it easier to automate tagging based on customer behavior, attributes, or flow conditions, helping power more targeted workflows and personalization. Tags must exactly match Shopify, and updates may take a short time to appear due to asynchronous syncing.

See Understanding the Update customer tags node for Rewards and Automate flows in the Recharge Help Center for more information.

Offer claimable and automatic free gifts with a dedicated gifting experience in Rewards.

The Free Gift node is now generally available in Rewards Flows.

With this update, you can now offer both:

• Claimable free gifts, where customers choose to redeem a reward
• Automatic gifts, which are added directly to the next order

See Understanding the Free gift node for more information.

Add subscriptions directly in your flows with a standalone node—no Smart Loop required.

You can now use a standalone Add a Subscription node anywhere in your Automate flows to add subscription products directly to a customer’s upcoming order.

Instead of looping through subscriptions and configuring branch conditions, you can now select the subscription variant you want to add, configure overrides like plan or quantity, and complete setup in a single node.

This makes common add-to-order use cases much simpler, including:

• Adding companion or refill products after a set number of orders
• Streamlining flows that only need to add one known subscription
• Building onboarding-friendly flows without Smart Loop complexity

The standalone node works alongside existing Smart Loops, so you can still use loop-based logic for more advanced or dynamic scenarios.

Issue percentage, fixed amount, or code-based discounts with a dedicated Rewards node.

Rewards Flows now include a dedicated Discount node, making it easier to issue discounts directly within your loyalty experiences.

Previously, merchants had to use the multi-purpose Incentive node for discounts, which combined gifting and discount functionality in a single experience. The new Discount node provides a simpler, purpose-built workflow focused entirely on discounting.

Supported discount types include:

• Percentage discounts (e.g. 10% off)
• Fixed amount discounts with optional currency-specific values
• Existing discount codes from your store

The Discount node appears as a standalone option in the Rewards Flows canvas, making it easier to build and manage discount-driven loyalty campaigns.

See Understanding the Discount node for more information.