An enhanced Upcoming Order Email, optimized to boost retention and increase AOV, is now available to all stores. 

The Upcoming Order Email is a customizable email notification that alerts customers about upcoming subscription orders and allows them to take action, like delaying an order or adding products, without logging into their customer portal.

The experience includes quick action landing pages, built-in cross-sell options, flexible delay settings, and full styling control. Customers can make changes with a single click, and merchants can target, test, and optimize emails based on customer behavior—no coding required.

For more information on the upcoming order email, refer to our documentation.

Grace period and Batch rolling expiration are now available for all stores with the Retain plan. Our new credit expiration models allow you to set an expiration timeline for customer credits after they’re added to an account. Once credits expire, customers can't use them for future orders. 

 The following expiration models are now available for all store's with the Retain plan. 

• Batch Rolling expiration – Credits expire X days after the customer's last storewide purchase, not issuance. Predictable for customers, easier for you to manage. 
• Grace Period expiration – After cancellation, customers get a limited window to come back and recover their credits - ideal for powering win-back flows with a greater sense of urgency.

See the following articles to read more about Credits and Credit expirations. 

The Unity customer portal theme is now generally available to all Shopify stores using Shopify customer accounts. 

Unity allows subscribers to manage their upcoming orders and subscriptions directly within their Shopify account without navigating to a separate Recharge portal.

Historically, managing customer accounts and subscriptions through separate portals for both Shopify and Recharge has led to a disjointed purchasing journey. With Unity, merchants can offer one central self-serve portal. Customers can intuitively manage deliveries, skip orders, and stay fully engaged with your brand all in one place.

For more information, see Using the Unity customer portal.

An enhanced Upcoming Order Email, optimized to boost retention and increase AOV, is now available to all stores through our Early Adopter Program. 

The Upcoming Order Email is a customizable email notification that alerts customers about upcoming subscription orders and allows them to take action, like delaying an order or adding products, without logging into their customer portal.

The experience includes quick action landing pages, built-in cross-sell options, flexible delay settings, and full styling control. Customers can make changes with a single click, and merchants can target, test, and optimize emails based on customer behavior—no coding required.

For more information on the upcoming order email, refer to our documentation.

The Swap AND Discount offer type is now live — a new combined offer that gives customers a stronger reason to stay by adding a discount to the swapped product. 

Cancellation Prevention allows you to create unique churn mitigation strategies to prevent customer churn. There are several survey offer types for you to use when curating the Cancellation survey, allowing you to provide customers with multiple options to meet their unique needs.

Swap AND Discount gives customers a reason to reconsider, “Try this on us — we want you to stay.” See Offer types for a full list of available offers. 

The Subscription Renewal Rate dashboard is now live for all stores!

This new dashboard gives you deep visibility into the full renewal journey—tracking what happens between when a renewal is scheduled and when it is processed or lost. You can now understand your actual subscription renewal rate and see the real-world impact of skips, reschedules, cancellations, and churn on revenue realization.

The dashboard answers critical questions, such as: What percent of scheduled renewals actually renewed? What happened to renewals that didn’t process? How far in advance are actions like skips or cancellations happening? You can also explore skip, reschedule, and cancel rates by product to identify their most and least retained items.

Note: Renewal insights begin with data from February 27, 2025 onward due to new tracking logic.

Read more in our documentation here.

Here's what our Product team was up to in March:

Subscriptions

• New Subscription Widget enhancements: Allows you to create multiple widget versions with different templates and assign them to specific products, all while previewing changes in real time through Recharge.
• New bulk update - "Update customers": Easily correct customer data and set loyalty streak counts when migrating from another loyalty platform.

Loyalty & Churn Tools

• Credits are now in Win Backs: Add a Credits balance to your Win Backs landing pages reminding customers of their available balance which can be applied to the next queued order if they reactivate their subscription. 
• Loyalty columns added to customer exports: We’ve added three new columns to customer exports, enabling you to quickly report on customers' uncancelled charge streaks, lifetime value, and credits balance.

Upsells & Cross-sells

• Faster, frictionless checkout cross-sells: You can now pre-select purchase options, variants and frequencies - and let your customers speed through checkout, reducing clicks and preventing decision fatigue.
• Post-purchase Cross-sell customization updates: Merchants can now adjust section order, add images, and add text. These updates offer more flexibility and allow for an on-brand and visually appealing post-purchase experience. 

SMS, Email and Notifications

• Subscription management via Concierge SMS (Early Adopter Program): Customers can now manage their subscriptions via AI-powered SMS, allowing them to make changes and receive updates through simple, conversational texts.

Recharge API

• Cursor-based pagination is now required for API calls returning responses with >100 pages: Requests that return more than 100 pages must now use cursor-based pagination. Otherwise, the request will result in an error.

We've introduced a new bulk update, "Update customers" which enables you to easily correct customer data and set loyalty streak counts when migrating from another platform.

• Set customer streak counts to match loyalty history from a previous platform
• Update customer attributes like name, email, and phone number in bulk
• Enable faster migrations and cleaner data without internal team intervention

Refer to How to update customer information in bulk for step-by-step instructions. 

Customers can now manage their subscriptions via AI-powered SMS, allowing them to make changes and receive updates through simple, conversational texts. The new Message History section on the customer page lets merchants view inbound and outbound messages, while analytics help track engagement and outcomes.

Available for all Shopify stores on any Recharge plan (Starter, Pro, or Custom).

Interested?
Sign up for the waitlist and get notified when it’s ready for you. In the meantime, check out our help doc.

The new & improved Subscription Widget offers enhanced customization and flexibility to boost conversion rates. It allows you to create multiple widget versions with different templates and assign them to specific products, all while previewing changes in real time through Recharge.

Direct Widget Customization in Recharge

• Style and label the widget directly within Recharge.
• Customize your copy to highlight subscription benefits and onetime drawbacks to increase conversion rates.

A/B Testing and Analytics (Pro and Custom plans)

• Add an A/B test node to create and compare different widget versions.
• Analyze widget performance with detailed analytics and filtering tools.

CSS Editor

• We have released a CSS editor to match your widget with your brand guidelines. See CSS changes in real time as you make your edits. Pro and Custom Plan stores can A/B test different CSS changes across your different widgets.

Read more in our help center documentation.