Here's what our Product team was up to in June:

Subscriptions

• Cancel subscriptions from Overview page: Merchants using our Affinity customer portal can now add a "Cancel subscription" link directly to the navigation sidebar on the Overview page. All active subscriptions are listed so cancellations are more intentional and still routed through cancellation prevention flows. This enhancement reduces support tickets and helps prevent full churn.
• Prepaid enhancements: Shopify stores on PSP (Product Subscription Plans) can now offer prepaid subscriptions using the same SKUs as your other products. This update reduces SKU bloat, streamlines Recharge widget setup, and unlocks opportunities to upsell customers into prepaid subscriptions.

Loyalty & churn tools

• ‘Delay and change frequency’ combined offer in Cancellation Prevention: Brands can now encourage customers to delay their next charge and update their delivery frequency instead of cancelling, better aligning subscriptions to customer product usage habits and improving long-term retention.

Upsells & cross-sells

• Cart and Cart Overlay for all Shopify stores: This release allows you to enable cart upsells, cross-sells, and overlay experiences in cart. New features include a free shipping progress bar, inline discount code entry with real-time pricing updates, and advanced cart settings.
• Smart select in Post-Purchase Cross-Sell: Smart select intelligently uses the first item in a customer's order to choose the best product to cross-sell. This feature is now available for your post-purchase page.

Merchants using our Affinity customer portal can now add a "Cancel Subscription" link directly to the navigation sidebar on the overview page.

• A Cancel subscription link can be added to the Overview page.
• All active subscriptions are listed, even the ones NOT included in the next order.
• If the customer has one subscription, it redirects them to the cancellation prevention page.
• If they have multiple, a clean modal lets them pick which one to cancel (once picked, they are redirected to the cancellation prevention page)

  
  

  For more information, see our developer docs.
  
  

  
  

Recharge’s Cart and Cart Overlay are now available in Open Early Access to all Shopify stores.

This release allows you to enable cart upsells, cross-sells, and overlay experiences - bringing Recharge’s cart capabilities in line with other top cart providers. 

New features include a free shipping progress bar that can auto-complete when a subscription is in the cart, inline discount code entry with real-time pricing updates, and advanced cart settings with self-serve theme issue resolution. These enhancements reduce reliance on support and improve the buyer experience.
Read more in our Docs here:

• Cart Overlay
• Recharge Cart

The Delay AND Change Frequency offer type is now live. Customers can now delay their next charge and update delivery frequency to prevent cancellation. 

Cancellation Prevention allows you to create unique churn mitigation strategies to prevent customer churn. There are several survey offer types for you to use when curating the Cancellation survey, allowing you to provide customers with multiple options to meet their unique needs.

Example scenario

A customer receives a shipment every 4 weeks by default and they’ve built up too much product and go to cancel.

Now, the customer can delay the next shipment by 2 weeks and update delivery frequency to every 6 weeks going forward.

Outcome: The customer stays subscribed with timing that fits how they actually use the product.

See Offer types for a full list of available offers.

An enhanced Upcoming Order Email, optimized to boost retention and increase AOV, is now available to all stores. 

The Upcoming Order Email is a customizable email notification that alerts customers about upcoming subscription orders and allows them to take action, like delaying an order or adding products, without logging into their customer portal.

The experience includes quick action landing pages, built-in cross-sell options, flexible delay settings, and full styling control. Customers can make changes with a single click, and merchants can target, test, and optimize emails based on customer behavior—no coding required.

For more information on the upcoming order email, refer to our documentation.

Here's what our Product team was up to in May:

Subscriptions, Analytics, & Customer Portal

• Unity customer portal: The Unity customer portal theme is available to all Shopify stores using Shopify customer accounts. Unity allows subscribers to manage their upcoming orders and subscriptions directly within their Shopify account without navigating to a separate Recharge portal.
• New Automate conditions: We’ve added three powerful new branch conditions to Automate: country, ZIP code, and segment, offering brands more control and flexibility when tailoring Automate flows.
• Frictionless payment updates supported in the merchant portal: Brands using frictionless payment updates can now add Shopify payment methods directly within the merchant portal, streamlining the payment method update process.
• Subscription Renewal Rate dashboard now available: This new dashboard provides visibility into the full renewal journey, tracking what happens between when a renewal is scheduled and when it is processed or lost. 
• New merchant Home page: All Shopify stores now see a refreshed home page that highlights smart feature recommendations, quick links to the dashboards merchants use most, and a central view of the most important subscription metrics —making it easier to take action, faster.

Loyalty & churn tools

• Multi-currency credits now available: International customers can now view their credit balances in their local currency. While credits will still be held in the store’s default currency, this new update improves how they’re displayed and applied across multi-currency charges.
• Grace period and batch rolling credit expiration: Our new credit expiration models allow all stores with Retain to set an expiration timeline for customer credits after they’re added to an account. Once credits expire, customers can't use them for future orders. 
• Rewards and Referrals offer styled default email templates: Previously, all Rewards and Referrals emails were plain text. Now, these emails come with out-of-the-box templates that automatically match store branding with no coding required.

Upsells & cross-sells

• Checkout Upsell supports Bundles: Checkout Upsell is now compatible with Recharge Bundles, including both Upsell all and Upsell line items. Customers with one-time bundles at checkout can now convert to subscriptions easily, with the savings highlighted during the experience. 
• 'Swap and discount' combined offer in Cancellation Prevention: A new combined offer that gives customers a stronger reason to stay by adding a discount to the swapped product. 
• Payment methods landing page available in advanced Failed Payment Recovery strategies: With the new payment methods landing page, brands can send customers to a dedicated, standalone page to fix card issues, skipping login and avoiding portal distractions.

SMS, email & notifications

• Upcoming Order Email: The Upcoming Order Email is a customizable email notification that alerts customers about upcoming subscription orders and allows them to take action, like delaying an order or adding products, without logging into their customer portal.
• Improved visibility into Concierge SMS conversations: Brands can now view and search customer messages in a centralized inbox. New analytics also highlight the types of requests Concierge handles, making it easier to spot trends and measure impact.

Grace period and Batch rolling expiration are now available for all stores with the Retain plan. Our new credit expiration models allow you to set an expiration timeline for customer credits after they’re added to an account. Once credits expire, customers can't use them for future orders. 

 The following expiration models are now available for all store's with the Retain plan. 

• Batch Rolling expiration – Credits expire X days after the customer's last storewide purchase, not issuance. Predictable for customers, easier for you to manage. 
• Grace Period expiration – After cancellation, customers get a limited window to come back and recover their credits - ideal for powering win-back flows with a greater sense of urgency.

See the following articles to read more about Credits and Credit expirations. 

The Unity customer portal theme is now generally available to all Shopify stores using Shopify customer accounts. 

Unity allows subscribers to manage their upcoming orders and subscriptions directly within their Shopify account without navigating to a separate Recharge portal.

Historically, managing customer accounts and subscriptions through separate portals for both Shopify and Recharge has led to a disjointed purchasing journey. With Unity, merchants can offer one central self-serve portal. Customers can intuitively manage deliveries, skip orders, and stay fully engaged with your brand all in one place.

For more information, see Using the Unity customer portal.

An enhanced Upcoming Order Email, optimized to boost retention and increase AOV, is now available to all stores through our Early Adopter Program. 

The Upcoming Order Email is a customizable email notification that alerts customers about upcoming subscription orders and allows them to take action, like delaying an order or adding products, without logging into their customer portal.

The experience includes quick action landing pages, built-in cross-sell options, flexible delay settings, and full styling control. Customers can make changes with a single click, and merchants can target, test, and optimize emails based on customer behavior—no coding required.

For more information on the upcoming order email, refer to our documentation.

The Swap AND Discount offer type is now live — a new combined offer that gives customers a stronger reason to stay by adding a discount to the swapped product. 

Cancellation Prevention allows you to create unique churn mitigation strategies to prevent customer churn. There are several survey offer types for you to use when curating the Cancellation survey, allowing you to provide customers with multiple options to meet their unique needs.

Swap AND Discount gives customers a reason to reconsider, “Try this on us — we want you to stay.” See Offer types for a full list of available offers.