New Benchmark: ”% of checkout orders with a subscription”
Merchants can now see how their subscription sales stacks up with other stores in their vertical. Available to all stores using our integrated Shopify Checkout.
This new metric gives merchants a performance "score" (Excellent, Good, Fair, Poor) based on the percentile in which their store falls for this particular metric, and lets them track both their own store's movement, and the movement of their industry vertical, over time. For merchants seeking to understand their subscription program's core KPIs so that they know what to prioritize, it's a powerful new addition that emphasizes the importance of optimizing every step of the customer journey for subscription sales.
For more information, please see our help center documentation.