The Customer Portal Announcement Early Adopter Program allows you to engage customers directly in the customer portal with an announcement banner, maximizing the reach of existing Rewards experiences. This experience is available for Shopify stores with the Retain package.

Common use cases you can implement using this experience:

• Reward punch card: The Customer portal announcement can simulate a punch card that customers would use in a brick-and-mortar store. Consider using a punch card to reward customers for Streak order milestones and Spend milestones. 
• VIP Program/tier education: Let customers know what tier or program they’re in based on conditions you set. For example, you could tell customers that they are a Silver member if they spend at least $200, and reward Silver members with a discount of 25% off.
• Subscription product education: Provide customers with information and benefits about the product they’ve purchased. For example, you can tell customers they will see the best results after 90 days of use.
• Offers and promotions: Announce promotions to customers directly in the customer portal, and let customers know about BFCM cash back or discount  promotions, seasonal cash back or discount promotions, Upcoming sales or promotions

For more information on use cases and step-by-step configuration, see Customer portal announcement Early Adopter Program.

When customers enter your Failed Payment Recovery strategy, they can now see how much store credit they're leaving behind. Available to merchants using Failed Payment Recovery and Store Credits.

Store credits & Failed Payment Recovery are core Retain features that merchants can now leverage together to help reduce customer churn.

Merchants can add this code block themselves by creating a new strategy or duplicating an existing strategy and editing their notification nodes.

For more information, please see our documentation.

You can now run A/B tests on email notifications in Recharge’s Failed Payment Recovery Strategy. This is available to all stores using Failed Payment Recovery.

This can help optimize your Failed Payment Recovery Strategy. Test out different notification settings, including but not limited to:

• Subject lines
• Email content
• Styling
• Call-to-actions

A/B Test Ideas:

• Subject line optimization: Test urgency vs. value-focused subject lines.
• Email tone: Compare friendly, conversational tones with formal, professional ones.
• Call-to-action placement: Test CTA at the start vs. the end of the email.

Read more about A/B testing notifications within Failed Payment Recovery and find best practices in our help center.

Merchants can now create a series of offers aimed at reactivating inactive customers, enhancing the flexibility and effectiveness of their win-back strategies. This feature is available for all merchants using Win Backs. 

Feature highlights are:

• Multi-Step Campaigns: Merchants can set up sequences of emails, not just a single reactivation offer.
• 3-Email Template: We’ve included a ready-to-use 3-email template, allowing merchants to launch a drip campaign in minutes, with minimal setup.
• All-in-One Simplicity: Everything is managed within Recharge. No external tools are required for segmentation, email sending, or campaign setup.

Merchants can now charge customers immediately after they reactivate via a Win Back landing page.

This feature will help you to:

1. Secure instant payment upon reactivation

2. Prevent system gaming - stop customers from adjusting their order after reactivation to gain extra benefits

3. Provide a seamless checkout experience: customers are charged immediately and notified via email.

For more information, check out our help center documentation.

Merchants can now reward customers with credits on one-time only checkouts. Give credits on one-time purchases to incentivize repeat buying, or make credits subscription-only to provide more motivation to convert to a subscriber. 

With this new Subscription Experience, merchants can engage a broader range of customers, create a new funnel for subscription acquisition, and further consolidate their tech stack. Trigger an experience for all one-time only checkout orders, even if they don’t include a subscription. Additionally, customers who make one-time only checkouts (without ever having a subscription) are now created in Recharge along with their checkout order history.

If you're interested in participating in this Early Adopter Program, fill out the interest form and a member of our team will be in contact. 

Previously, there was no way to duplicate logic configured on one cancellation survey node to another survey node within the same experience. With this update, merchants can now: 

1. Copy node configuration: Copies the entirety of the node's setup (reasons, offers, site builder)
2. Paste node configuration: Paste the copied node configuration on desired location (assuming a node configuration is already copied)
3. Apply this node to all other nodes of this type: Pushes the entirety of a survey node's setup to all other cancellation survey nodes shown

For more information about Cancellation Prevention, see Building a Cancellation Prevention Strategy.

Merchants with SDK-based portals, or merchants using the Recharge SDK to customize Affinity or other portals, can now connect to Rewards functionality! The Recharge SDK puts the ultimate control in the hands of our merchants, letting them customize every aspect of their subscriber experience and their tech stack.

Recharge’s Rewards add-on enables merchants to understand their customers and retention rates, then build targeted strategies that keep subscribers engaged and retained. Rewards unlocks features like Credits, Free Gifts, and enhanced Subscription Discounts.

Build custom components that:

• Show a subscriber a summary of credit they have earned
• Let a subscriber turn on/off credit usage for their next purchase
• Get detailed information regarding a subscriber's credit or reward history
• See a subscribers streak count
• Show when an upcoming charge has a free gift added to it

Store's must be on the Recharge Pro plan with the Retain add-on to utilize Rewards in the SDK. 

Merchants can now segment customers by the cancellation reason they selected when cancelling their subscriptions, and present to them a customized offer. 

When configuring a Win Backs experience, you can create A/B tests with conditional branch nodes to tailor different offers for various customer groups. This now includes customizing offers based on the reason for cancellation.

Win Backs is in Early Adopter status as part of the Retain package. You must purchase the Retain package to access this Early Adopter Program. For more information, see our help center documentation.

Email analytics are now available to stores using Failed Payment Recovery.

Email analytics allow you to dive into customer data and optimize your recovery strategy based on customer behavior. Gain insight into your Failed Payment Recovery email performance and identify which emails are most successful at driving customers to update their payment method. Your email analytics can also be exported to analyze individual customer data.

For more information, check out our help center documentation.