Cancellation Prevention APIs are now available to all merchants, allowing you to build fully custom, on‑brand cancellation experiences while leveraging Recharge’s backend decisioning, analytics, and configuration.

This update solves the problem of custom portals being unable to use Recharge’s cancellation logic and reporting: you can now keep your unique design and UX while calling Recharge to determine which cancellation reasons and recovery offers to show, and record customer responses and outcomes for accurate analytics.

If you're interested in using these APIs, please contact your account manager

Free gift APIs are now publicly available for all stores with Rewards access — allowing you build custom loyalty integrations.

Previously, free gifts in Recharge were limited to being rewarded after customers hit a certain order threshold. With our Add/Remove Free gift API endpoints, you can programmatically award or remove gifts based on any behavior or event — like a product review, social post, survey completion, or loyalty milestone.

For more information, please see our API Reference.

Credits APIs are now publicly available for merchants & tech partners.

Previously, credits could only be applied manually in the portal or automatically through Rewards flows, which limited ways you could reward and engage your customers. With the Credit Account and Credit Adjustment endpoints, you can now issue, track, and manage credits programmatically to power custom experiences (for example, rewarding reviews, shares, or other engagement), and partners can integrate credit-based incentives into their tools.  

Note: Apps using these endpoints can only be installed on stores that have access to Rewards.

Developer documentation and API references are available here.

A new “Add free gift” action is now available on the Upcoming orders section of the Customer details page, allowing customer support teams to add or remove free gifts for individual customers. Available with the Retain add-on.

This eliminates previous workarounds like running a Bulk update or using Test Flow, which customer support users often couldn’t access. You can now directly add a gift to a single customer’s upcoming order, set whether they keep the gift if they skip the order, or delete an existing free gift when needed — making it easier to delight your customers without relying on monetary discounts.

For more information about adding free gifts to upcoming orders, consult our help center.

A new condition is now live in Rewards Flows that allows you to determine if a processed order contains a specific discount code.

This update fixes a gap where you couldn’t natively detect whether a processed order used a specific discount code, which made multi-order free-gift promotions and code-triggered rewards hard to set up. With the new condition, you can build flows that check processed orders for a particular discount code so you can reward your customers across multiple orders, trigger code-specific cashback, or send notifications when a code is used.

For more information about the Rewards, consult our help center.

Merchants can now translate their Referrals text - both manually and automatically via Recharge AI. These can be applied to the landing page to capture friend information, for a localized customer experience.

With this update, you can now:

• Manually translate text directly in the Flow Editor by selecting a language (from your Shopify store or adding new ones) and entering custom translations for each flow node.
• Use Smart translations, powered by Recharge AI, to instantly translate your Referrals text into all languages configured in your Shopify store.

For more information, please see our translations guide.

New Reward flows now evaluate the recently processed charge in order to trigger a flow, instead of the upcoming one. This means Rewards are now based on the order that has just processed - rather than the next scheduled order.

While this is the default behavior, you can still go the the settings cog in your Rewards flow to swap back to the upcoming charge if this is preferred. This only impacts inactive, unpublished flow - not existing active ones.

For more information, see our documentation.

• Check which customers successfully reactivated
• See which incentive was applied (e.g., % discount) and which products were reactivated
• Identify which email/offer drove the reactivation
• Troubleshoot customer complaints (e.g., “I didn’t receive this offer”)

Fallback offers for Cancellation prevention is now available for all stores, allowing you to set a second offer to be shown if a customer declines the first one during cancellation.

A fallback offer is a second retention attempt shown to customers who choose to cancel after rejecting the first offer. This provides a safety net, if your primary incentive doesn’t land, you still have another chance to prevent the customer from cancelling their subscription. 

Refer to Offer types in the Cancellation prevention documentation for more information. 

Shop Pay now supports direct editing of payment methods for subscriptions. Customers can now delete, add, and update an existing payment method on Shop Pay. Recharge will automatically sync any updates to payment methods via a webhook when the customer’s next order is attempted.

Shop Pay is a payment service offered by Shopify that allows customers to securely save their shipping and payment information for quicker checkouts. A payment method saved in Shop Pay is available for use by a customer across all Shopify stores that have enabled Shop Pay. 

These updates to Shop Pay create a smoother and more reliable subscription experience for both merchants and customers. Customers now have more flexibility to manage their payment methods directly within Shop Pay, which reduces friction and helps prevent subscription interruptions caused by outdated or invalid payment details.