We are happy to announce three new dashboard offerings! These will be available for most Shopify merchants now, and if you are not seeing it currently it will be available in the coming weeks.

1. Subscription vs. Non-Subscription Revenue:
You can now track the contribution of Recharge subscription sales to overall store sales and monitor the growth of your subscription program.

Read more in our knowledge base here.

2. Checkout Dashboard:
A new dashboard to help you analyze subscriber acquisition in relation to overall sales and customer acquisition. Key insights include:

- Percentage of checkout orders with subscription products.
- Breakdown of checkout orders by new customers, returning customers, active subscribers, and churned subscribers.
- Comparison of new customer acquisition as subscribers vs. non-subscribers.
- Analysis of new subscribers' acquisition on their first order vs. subsequent orders.

  Read more in our knowledge base here.

3. Lifetime Revenue Dashboard:
You can now compare the lifetime revenue and lifetime orders between subscribers and non-subscribers, providing deeper insights into customer value. 

Read more in our knowledge base here.

Please note that these metrics are currently in an Early Adopter program and calculations are subject to change.

Email analytics are now available to stores using Failed Payment Recovery.

Email analytics allow you to dive into customer data and optimize your recovery strategy based on customer behavior. Gain insight into your Failed Payment Recovery email performance and identify which emails are most successful at driving customers to update their payment method. Your email analytics can also be exported to analyze individual customer data.

For more information, check out our help center documentation.

Checkout Upsell is available for all stores on the Recharge Pro plan and using Shopify Plus. This feature encourages your customers to convert one-time purchases to subscriptions at checkout in one easy step.

Checkout Upsell is a Subscription Experience that displays a “Subscribe and save” link during checkout that customers can click to convert their one-time order to a recurring subscription. If a customer changes their mind after clicking the link, they can easily return to their original one-time order. 

You can read more about this feature on the Upsell subscriptions at checkout Help Center guide. 

Cancellation Prevention Early Adopter Programs have been generally released for all eligible stores. Recharge has been working on several enhancements to Cancellation Prevention. Cancellation Prevention allows you to create unique win back and churn mitigation strategies to prevent customer churn.  

The following Cancellation Prevention updates have been released: 

• Variant Swap: Merchants often use the Swap product offer type to retain customers attempting to cancel by allowing them to exchange their current product for another. This option is highly effective for reasons such as “I no longer need the product” or “I do not like the product.” Customers are presented with a gallery of products to choose from, along with options for variant, frequency, and quantity changes.
• Combined Offers: Merchants have expressed the need for more meaty offers to experiment and personalize with. While single offers have been beneficial, combining multiple offers can better address customer concerns and enhance retention efforts. The new Combined Offers allows merchants to configure predefined combined offers, starting with Delay AND Discount, Delay AND Free Gift, and Delay AND Swap, to provide more versatile/attractive incentives during the cancellation process.
• Free Gift Offers: Free Gift Offers as a cancellation prevention offer provides a meaningful alternative that offers the attractiveness of a monetary incentive without directly impacting the pricing structure. Free gifts serve as an engaging way to retain customers by adding value to their subscription, increasing product awareness, and creating opportunities for future upsells or cross-sells. This approach allows merchants to retain customers while promoting their product lineup and encouraging longer-term engagement.
• Gaming Prevention: The new Gaming Prevention feature allows merchants to define offer time limits at the survey level. If a customer has claimed a monetary offer within the specified time frame, they will be presented with a fallback offer, such as a skip, instead. This feature prevents abuse without revealing the time limits to the customer, encouraging fairness and integrity in the cancellation prevention process.

For more information, please see our help center documentation.

We've just rolled another feature for Cancellation Prevention to help you effectively stop cancellations in their tracks.

Fallback offers are presented to customers who proceed to cancel their subscription, after being presented the first offer. A merchant will be able to specify which offer to show first, then if that offer is declined, which offer to show second and the customer will be presented the offers as configured by the merchant.

Read more about Fallback Offers on the Cancellation Prevention Help Center guide.

Email notifications in new Failed Payment Recovery strategies now include a list of the product line items associated with the failed charge.

Including product line items in Failed Payment Recovery emails increases their credibility and reassures customers that the email isn’t spam. By clearly showing the products in their failed order, customers are more likely to update their payment method promptly, ensuring they receive the items they want without disruption.

For more information, check out our help center documentation.

As Shopify deprecates checkout.liquid, we’ve introduced a Checkout Extensibility widget specifically designed to ensure that your RechargeSMS opt-ins remain seamlessly integrated into your checkout process.

This new widget allows RechargeSMS merchants to continue collecting opt-ins during the checkout process after the deprecation of checkout.liquid. Checkout extensibility is for merchants using Shopify Plus.

For more details on how to implement the new widget, please refer to our documentation.

Here's what our Product team was up to in July.

Merchant Experience Analytics

• New merchant portal navigation bar: With our new navigation, we have given the left hand navigation bar a fresh design and grouped out menu items into intuitive sections to reduce clutter. 
• New Order Errors dashboard now available: New Order Errors Analytics dashboard is now available to all merchants! This innovative dashboard offers comprehensive insights into how errors impact order processing, providing detailed breakdowns of trending error types and recovered revenue from retries.

Subscription Management

• Bulk copy and replace plans on products: Merchants who use Recharge's Product Subscription Plans can now select multiple products to bulk update, and then choose which “source” product they want to copy existing plans from. 

Retain

• NEW Early Adopter Program: Variant Swap and Combined Offers for Cancellation Prevention

  • Variant swap: Now, you can offer customers the ability to easily switch to different variants of the same product they’re subscribed to. This is perfect for cancellation reasons like “I don’t like the flavor” or “I have too much.” 
  • Combined offers: Give your customers more reasons to stay by combining a Delay with a Discount, Free Gift, or Swap offer to provide more versatile and compelling incentives during the cancellation process.

• AI Insights for Cancellation Prevention improvements: We now break down insights by two areas in a brand new "Insights" tab.

  • By reason: We create insights for a merchant on a cancellation reason basis, helping a merchant understand the trends behind particular cancellation reasons.
  • By product: We create insights on a product basis, three for each product that has enough cancellation notes for the month.
    
    

Analytics

• NEW Early Adopter Program: Cohort Performance dashboard: Our new Cohort Performance dashboard offers our deepest-ever look into the lifetime performance of a store's subscribers.

  • 14 new cohort reports for subscribers
  • Weighted averages for cohort metrics 
  • Compare cohort performance in line graph view 
  • Use a smart new "Compare" view to compare average retention rate, lifetime value, etc. 

• By reason: We create insights for a merchant on a cancellation reason basis, helping a merchant understand the trends behind particular cancellation reasons.
• By product: We create insights on a product basis, three for each product that has enough cancellation notes for the month

For more information, check out the help center.