We're excited to introduce early access to Recharge Cart Drawer and Recharge Cart Overlay, two powerful features designed to enhance upsell opportunities and improve the shopping experience for merchants and customers alike.

Recharge Cart Overlay

The Cart Overlay allows customers to seamlessly upgrade a one-time purchase to a subscription before reaching the cart. This feature is designed to drive higher subscription adoption with minimal friction for customers.

Recharge Cart Drawer

The Cart Drawer is a fully Recharge-owned and managed cart experience. This feature will support upselling by enabling one-time purchases to be converted into subscriptions directly in the cart. 

Recharge's cart options are available for Shopify stores using a Shopify 2.0 theme. You can request enablement through this form.

Charges with the "Exited dunning" status are no longer included in the calculation for the "Recovery Rate" metric on the Order Errors dashboard.

The definition of "Recovery rate" that is shown on the Order Errors dashboard is changing so that "Exited dunning" charges are no longer included in the calculation. Merchants who have large numbers of charges in the "Exited dunning" status will notice their Order Error recovery rate increase.

Why this is happening: Charges marked "Exited dunning" are charges that were skipped or rescheduled after their initial error message. This means that they've been made ineligible for recovery, and shouldn't count against the recovery rate for charges in dunning.

Managing rewards just got a whole lot easier! You can now self-serve bulk updates to add or remove free gifts without the need to reach out to our support team. 

Recharge's Import tool simplifies managing free gifts added, allowing you to efficiently bulk add or remove them from upcoming subscription charges.

We've added the ability to:

• Add Free Gifts in bulk – Grant free gifts on upcoming orders
• Remove Free Gifts in bulk – Adjust upcoming orders by removing free gifts

To review the step-by-step instructions and learn more, see How to bulk add or remove free gifts using the Import tool. 

We've released a new feature that allows you to add a follow-on offer to your Post-Purchase Cross-sell. This means that after the first cross-sell has been accepted or declined, you can entice your customers with an additional offer.

Some strategies we recommend with this feature are:

- Offer the same product with a steeper discount

- Offer a different product that complements their initial purchase

- Offer the same product they checked out with (increasing the quantity)

- Offer a gift card to the store at a discount

You can also use our new analytics table to assess the impact, and we've added the ability to copy and paste node configurations to make setup faster. Learn more now by taking a look at our help doc.

Referrals are now available for all stores with Retain. Leverage word-of-mouth marketing to help scale your business and attract new customers. Use Recharge to build enticing referral programs, encouraging your current customers to share their favorite products with their favorite people. 

Set up classic "Give $X, Get $X" programs with two key differentiators:

1. Seamlessly Integrated with our Affinity customer portal– Subscribers can access and share their referral link directly within their subscription management. No extra logins, no messy embedding—just seamless sharing.

2. Leverage Recharge Credits – Advocate rewards are issued into the same credit balance, reinforcing retention strategies and driving long-term engagement.

To learn more about Referrals and step-by-step configuration instructions, see our external documentation:

- Getting started with Referrals
- How to set up a Referral program

You can now fully translate your Win Back strategies into multiple languages, enabling seamless and localized experiences for customers across different regions.

Previously, it wasn’t possible to translate Win Back Landing Pages and Drip Campaign emails into multiple languages, which created challenges for stores serving customers in non-English-speaking regions. Both Win Back Landing Pages and Drip Campaign strategies now fully support translations into multiple languages.

To learn more about translating your Win Back strategies, see How to translate your Win Back experiences.

Merchants can now translate all Failed Payment Recovery, Win Back, and Reward strategy emails into multiple languages, ensuring customers receive communications in their preferred language. 

This improves engagement, reduces friction, and creates a more seamless retention and recovery experience across different regions.

To learn more about translating your emails, see Using the Notification node for Subscription Experience Strategies.

We've added a much-awaited new template to Automate - Scheduled Quarterly Shipments. 

This template allows you to schedule your subscriptions to charge on specific dates - regardless of the customer's subscription start date or frequency. For example, you could have a Spring, Summer, Fall and Winter box that renews on the 1st day of each season.

Additional exciting new features include:

- A/B test your Automate flow with the new A/B test node.
- Add one-time products in Automate using the new one-time product node.
- Set new conditions, such as "Order was processed on February 15th" or "Product is in the 'Best-sellers' Recharge collection"

Check out our help documentation for more information: How to set up a Scheduled quarterly shipments experience.

You can now use Smart select to cross-sell products at checkout. This feature intelligently recommends additional products based on the items already in the customer's cart, minimizing your setup time and increasing the chances of successful conversion.

Smart select is now available for all merchants using Checkout Cross-sell and can be selected during the flow creation process - please see our help docs for more information.

Here's what our Product team was up to in February:

Grow

• Upsell all line items at checkout: Checkout Upsell now allows customers to upgrade all order items to subscriptions in one click. This update improves visibility on mobile and highlights potential savings.
• New and improved Subscription Widget now available for all Shopify stores: All stores now have access to the new Subscription Widget along with base analytics to track performance. With this update, you will notice that settings for this feature are now located within Recharge.

Retain

• Cancellation Prevention for stores on the Standard Plan:  All stores on Recharge’s Standard Plan now have access to limited Cancellation Prevention functionality. Brands can now create unique win back and churn mitigation strategies to improve retention. 
• Rewards on one-time purchases - general release: It is now possible to Reward customers with credits on checkouts containing only one-time purchases. Give credits on one-time purchases to incentivize repeat buying, or make credits subscription-only to provide more motivation to convert to a subscriber.
• Add previously churned customers to Win Back drip campaigns: Customize the span of time you want to cover and re-engage past customers in your Win Back efforts. This enhancement broadens your reach and maximizes your revenue opportunity by allowing you to customize

Core Features

• "Credit - Accounts" export now available in the Export Builder: You can now export “Credit - Accounts” to see a comprehensive summary of all credit transactions applied to customer accounts. Use this export to monitor credit activities, the types of credits being issued, and review account balances. 
• The 'Duplicate' flow action has moved locations: The 'Duplicate' flow action has moved from the flow list view to directly in your flow canvas. You can now duplicate existing flows without navigating back to your flow list. 
• Upcoming changes to the “Create order only if inventory is available” order processing setting: Starting March 6 2025, we will begin rolling out optimizations to how inventory is handled for one-time products, as well as product incentives and free gifts added through Recharge Subscription Experiences.
• Upcoming changes to the ‘Create order always (do not check for inventory, and do not reduce inventory)’ order processing setting: On March 6 2025 we will deprecate the "Create order always (do not check for inventory, and do not reduce inventory)" order processing setting, as orders created on Shopify will always reduce inventory.