3 weeks ago
Update to “Open rate” metric – Failed Payment Recovery Email Analytics
Advanced Failed Payment Recovery emails opened by a bot are no longer included in the “Open rate” metric calculation in the Failed Payment Recovery Email analytics dashboard. Unique open rates only count if the email is opened by a human. Merchants may notice a decrease in their email open rates as a result of this improvement.
To reflect this change, we’ve retroactively updated open rate data for all open events that occurred between September 28 and today. Your analytics now more accurately represent human engagement during that time period. Keep in mind that customers who use browser ad blockers won’t trigger an open event.