Launch rewards programs faster with guided setup, a redesigned navigation experience, and a clearer path to activation.

We've redesigned the Rewards experience from the ground up to make it easier to discover, configure, and launch rewards programs.

Key updates include:

• A new onboarding experience for merchants getting started with Rewards
• A simplified navigation structure with dedicated Overview, Optimize, and Settings tabs
• A guided program builder that walks merchants through creating rewards programs step-by-step
• Support for both subscription and one-time purchase reward programs
• Punch card setup integrated directly into the rewards creation flow as an optional experience

The new guided setup helps you create fully functional rewards programs without starting from a blank canvas, while still offering advanced customization when needed.

As part of this update, the legacy Templates and Punch Cards tabs have been removed in favor of a more streamlined experience. Existing rewards programs remain unchanged, and you can continue duplicating existing programs as needed.

Insert customer, order, and store details directly into SMS messages.

Concierge now supports dynamic variables in SMS message templates, making it easier to personalize customer communications without custom setup.

You can insert variables directly from a picker into supported SMS nodes, including:

• Send SMS Message
• SMS Cross-sell
• Send SMS Opt-in Message

Available variables include:

• Customer details (first name, last name)
• Store information (name, domain)
• Charge and order data (scheduled date, subtotal, total, status, discounts, shipping, tax)
• Upcoming order contents via line-item summaries

Date variables also include a built-in formatting editor, allowing you to control exactly how dates appear in messages.

To improve the authoring experience, invalid variables are highlighted with clear error messaging, and the SMS segment estimator has been redesigned to provide better visibility into message length and costs.

Give customers visibility into pricing changes before they approve updates over SMS.

Concierge confirmation messages for product swaps and quantity changes now include the updated order subtotal before the customer confirms the change.

This gives customers a clearer understanding of how a requested change will affect their upcoming order, helping reduce surprise charges and improving confidence in conversational subscription management.

For example, when a customer updates a product or increases the quantity, Concierge will display the new subscription details, along with the resulting subtotal, before prompting confirmation.

Choose which subscription changes customers can complete over SMS and which should be handled in the customer portal.

Concierge now includes Conversational handling settings, giving you more control over how customers manage their subscriptions through SMS.

Available under Concierge → Settings → Inbound SMS, you can now enable or disable conversational handling for:

• Change quantity — increase or decrease subscription quantities via SMS
• Product add — add products to an upcoming order through SMS
• Product swap — swap products directly within a conversation

When enabled, customers can complete these actions directly in the SMS thread. When disabled, Concierge will direct customers to the customer portal to make the change.

These settings make it easier to tailor the customer experience to your preferences, whether you want to maximize SMS automation or keep certain actions within the portal.

All settings are enabled by default and are available for merchants with Concierge enabled. See Manage Concierge settings for additional details.

Get more detailed insight into failed payments and the reasons behind them.

Shopify's latest API release introduces 31 new payment failure error codes, giving merchants and Recharge greater visibility into why payment attempts fail.

Previously, many payment failures were grouped under broad categories. With these new codes, merchants can better understand the specific reason a payment was declined, making it easier to troubleshoot customer issues and reduce involuntary churn.

Examples of new failure reasons include:

• CALL_ISSUER
• CONFIRMATION_REJECTED
• DO_NOT_HONOR
• MERCHANT_RULE
• OFF_SESSION_REJECTED
• RETRY_DECLINED
• TRANSACTION_LIMIT_EXCEEDED

Existing error codes remain supported and are not being deprecated.

See Managing order errors for more information.

Fixes to order_upcoming_number ensure more accurate customer segmentation and lifecycle messaging.

We've rolled out two fixes to the order_upcoming_number event property sent from Recharge to Klaviyo.

Previously, orders containing bundles could inflate the order count because each variant within the bundle was counted separately. This has been corrected so bundle orders contribute to the count appropriately.

We've also fixed an issue where checkout orders containing only one-time products were not being included in the order count calculation.

These improvements help ensure more accurate order milestone tracking for Klaviyo segments, loyalty programs, win-back campaigns, and other lifecycle automations that rely on order_upcoming_number.

Help customers better understand prepaid subscriptions with improved portal messaging and visibility.

Affinity now provides a clearer experience for customers managing prepaid subscriptions, making it easier to understand shipment status, billing, and renewal expectations.

Updates include:

• Shipment progress tracking that shows customers which delivery they're currently on
• Smarter price display that hides pricing on prepaid orders that have already been paid for
• Clear renewal messaging for cancelled or expired prepaid subscriptions with remaining shipments
• A prepaid explainer banner that outlines how the subscription works and when it will renew

These enhancements improve transparency throughout the prepaid subscription lifecycle without changing how prepaid subscriptions are billed or managed.

Available automatically for all Affinity merchants with prepaid subscriptions—no setup required.

See how much of your subscriber base Concierge can reach—right from the Performance tab.

The Audience Overview card is now available in Analytics → Concierge → Performance, giving you visibility into the size and reachability of your SMS audience.

The new card includes:

• Active subscribers — customers with at least one active subscription
• Transactional reach — the percentage and count of active subscribers who can receive transactional SMS messages
• Promotional reach — the percentage and count of active subscribers who have opted in to marketing SMS

These metrics help you understand the size of your addressable SMS audience and identify opportunities to grow promotional opt-ins.

Note: Audience metrics are refreshed nightly and may not reflect same-day subscriber or consent changes.

Make updates to live Cancellation Prevention flows without deactivating and rebuilding.

You can now edit active Cancellation Prevention flows, making it easier to update and optimize live experiences without starting over.

A new Edit button is available directly on active flows, allowing you to:

• Modify existing nodes
• Add new nodes
• Remove nodes from the canvas

When saving changes, you'll see a reminder that updates may affect reporting and analytics, helping you make informed decisions about changes to live flows.

For significant redesigns, creating a new flow is still recommended to preserve historical performance data. However, for routine updates and improvements, you can now make changes directly to active flows.

See Edit a Cancellation Prevention flow for more information.

Filter, segment, and export customer actions that originate from SMS.

Customer Analytics now includes SMS as a dedicated source in the Customer Actions dashboard, making it easier to understand the impact of Concierge conversations on subscriber behavior.

You can now:

• Filter customer actions by SMS source
• Segment and export SMS-driven activity alongside other sources
• Drill into specific SMS-related actions and export results
• Include SMS activity in full dashboard exports and customer action reports

This update provides clearer attribution for actions taken over SMS, helping merchants better measure the impact of their Concierge programs.

Note: SMS source data is available from May 28, 2026, and does not include Legacy SMS (RechargeSMS) activity.