Recharge Changelog logo
Back to Homepage Subscribe to Updates

Changelog

What's New at Recharge?

Labels

  • All Posts
  • New
  • Enhancement
  • Fix
  • Acquire Customers
  • Retain Customers
  • Grow the Business
  • Improve Operational Efficiency
  • Automate
  • Analytics
  • API
  • Increase AOV
  • Increase LTV

Jump to Month

  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • November 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • August 2020
  • July 2020
  • June 2020
  • April 2020
  • March 2020
  • February 2020
  • December 2019
  • November 2019
  • October 2019
Changelog byAnnounceKit

Create yours, for free!

Enhancement
2 days ago

Export Customers by Segment

You can now use the new Customer - Segments export to quickly pull customer data from specific segments. This update provides faster access to valuable insights, greater visibility into your customer base, and a more accurate, efficient way to work with your data.


Head to Tools & Apps > Exports > Create Export to get started, and read more about this in our help doc.

EnhancementAnalytics
a week ago

New Benchmarks now available in Recharge Analytics

We've released three new Benchmarks as part of our Analytics suite; Renewal rate, Payment error rate and Payment error recovery rate. You can find them in Analytics → Dashboards → Performance → Benchmarks.


Renewal rate

  • The percentage of subscriptions that were scheduled to renew in a given period and actually did renew, even if the payment was processed on a different date.

Payment error rate

  • Percentage of attempted orders that failed initial processing on their scheduled date within the reporting period.

Payment error recovery rate

  • Percentage of payment attempts that failed on their scheduled date within the reporting period, but were later retried and processed successfully.

For further information regarding Benchmarks, please refer to our help documentation.

EnhancementRetain Customers
a week ago

Rewards Flows now evaluate the recently processed charge

New Reward flows now evaluate the recently processed charge in order to trigger a flow, instead of the upcoming one. This means Rewards are now based on the order that has just processed - rather than the next scheduled order.


While this is the default behavior, you can still go the the settings cog in your Rewards flow to swap back to the upcoming charge if this is preferred. This only impacts inactive, unpublished flow - not existing active ones.

For more information, see our documentation.

Enhancement
a week ago

View & Edit Customer Communication Preferences

You can now view and manage a customer’s communication preferences directly from the Customer Details page. This feature allows your team to easily update consent for:

  • Email marketing
  • Marketing SMS
  • Transactional SMS

This update includes a new Communication Preferences section on the Customer Details page, providing visibility and the ability to edit each customer's settings.

This update gives you greater control, flexibility, and accountability - making it easier to maintain accurate communication settings and deliver personalized, compliant outreach.

Read more about this feature in our help doc.


Enhancement
a week ago

Bulk Update Customer Communication Preferences

You can now transfer customer consent data from other platforms to Recharge using two new bulk updates: Accept and Decline communication preferences. This includes separate consent for both SMS and email.


These updates are particularly impactful to merchants using Concierge SMS, and help keep consent data aligned with tools like Klaviyo and Attentive. Easily import historical opt-ins and opt-outs across your customer base, ensuring communication preferences are consistent, accurate, and compliant from day one.

Read more about this update in our help docs.


New
a week ago

Shopify Markets Support - Early Adopter Program

We now support Shopify Markets pricing and availability in almost every aspect of Recharge! Once merchants have set up their Markets in Shopify, they can enable support in Recharge. 



Background:
Shopify Markets gives merchants more control over product pricing and availability across regions (individual countries or a grouping of countries). With Markets, merchants can:
  • Set fixed prices by market. For example, a USD 10 product can be set to EUR 8.95 in France instead of a dynamically converted EUR 8.67. Currently, Recharge shows only the dynamic rate.
  • Apply manual exchange rates to stabilize pricing in volatile currency environments.
  • Adjust prices by market (increase or decrease by percentage) to offset costs like shipping and duties. For example, adding 20% in a market allows merchants to advertise an “all-inclusive” cost.
  • Use rounding rules (for example, round to the nearest 100 Yen in Japan).
  • Control availability by excluding products from certain regions for compliance, regulatory, or cost reasons.
  • Set sales tax rules, deciding where to collect taxes and how they are shown at checkout (included in price or added).
Why it matters:
Supporting Shopify Markets closes a major gap between merchant setup in Shopify and what customers see in Recharge. It ensures pricing, rounding, and availability stay consistent across both platforms. Historically, Recharge has supported Markets in checkout (courtesy of Shopify) and in a few other places, like our subscription and bundles widgets, and recently, the cart. However, outside of that, we only supported dynamic exchange rates in the merchant and customer portal for product add/swap scenarios. This left significant gaps in our product offering. Specifically,
  • Pricing mismatches between storefront (which respects Market settings) and the customer portal have led to churn. For example, when existing subscribers went to the customer portal to add/swap products, they felt that merchants were charging them more than new customers because the price in the customer portal would be higher than the price in the storefront.
  • Multiple stores workaround: Many merchants ran separate stores per region to avoid these issues, when they preferred one store for efficiency. Recharge was the blocker.
  • Middleware hacks: Single-store merchants had to rely on brittle integrations to update Recharge pricing after add/swap actions.
  • As our product surface expanded (bundles, checkout offers, post-purchase offers, cancellation prevention, winbacks, automate, cross-sell), pricing gaps were amplified.
  • We also lacked native support for product availability by Market
What’s New:
We now support Market pricing and availability in almost every aspect of Recharge! Once merchants have set up their Markets in Shopify, they can enable support in Recharge. This will result in market prices and availability resolved in areas like:
  • Affinity and Unity add/swap (Affinity add video attached)
  • Merchant Portal
  • Win backs
  • Cancellation Prevention
  • Automate
  • Bundles
  • Gift subscriptions
  • Rewards
  • Reactivations
  • Subscription widget
  • Cart/Checkout/Post-purchase upsell and cross-sell
As a general rule, merchants can override product availability in Recharge whereas customers cannot (video attached).

How can I get access?
To join this Early Adopter Program, please complete this form.

For more information, consult our documentation.
Enhancement
2 weeks ago

Upcoming Improvement to Future Skip Behavior

Starting on September 24th, 2025, we’ll begin rolling out improvements that ensure when a customer skips a future order, the skip is reliably honored. With these changes, customers’ future skips will remain in place even after most subscription updates (like product swaps), helping reduce confusion, prevent accidental charges, and minimize churn.


What’s changing?

  • Historically, if a customer skipped a future order and their subscription was later updated (e.g., a product swap), the future skip would be removed.
  • With this update, future skipped orders will now be retained when changes are made to a subscription, with the exception of updates to the subscription’s charge date, order frequency, or address assignment.
  • When the next charge date or order frequency is changed, or when a subscription is moved to a different address, the future skips will be removed, as the desired skip behavior can vary by use case. When this happens, we will:
    1. Emit a new subscription/skip_invalidated webhook so you can take action if needed (e.g., re-skipping). (API documentation coming soon)
    2. Add a skip invalidated event to the customer timeline, including the original skip date.


NewEnhancement
3 weeks ago

Bundles Are Now Supported in Unity

Our Unity customer portal now supports adding a new bundle or swapping to another one.


What’s new?
Unity now includes a native bundles widget — allowing customers to:

  • Add a new bundle to their order
  • Swap an existing subscription to a bundle
  • Manage bundles directly within Unity, with no redirects.
  • See a summary with selected products

    Read more in our Unity Customer Documentation.
New
a month ago

Webhooks for gifting subscriptions are now available

We’ve added two new webhooks to help merchants create more personalized gifting experiences, just in time for the holiday season.

What’s New

  • gift_purchase/created – Fires when a sender purchases a gift subscription for a recipient.
  • gift_purchase/redeemed – Fires when a recipient redeems their gift.

These webhooks give merchants more control over the gifting journey, enabling them to create custom experiences around gifting. For example:

  • Reward gift senders with credits when they purchase a gift.
  • Trigger special actions when a recipient redeems their gift, such as sending a personalized notification or adding bonus items to their subscription.

Together, these events open up opportunities to elevate the gifting journey and make it more rewarding for both senders and recipients.

For more information, see our developer documentation.

Enhancement
a month ago

Add Product now available in Concierge SMS

Shoppers can now add products to their upcoming orders directly via Concierge SMS. This feature reacts to a shopper’s request, confirms product, variant, and frequency where needed, and adds the product to their order - all within a text conversation.


Concierge SMS respects existing customer portal rules, so product additions follow the same restrictions already in place - for example, only adding products from a specified collection.

A new "Product Add-ons" metric is now available on the SMS overview page, showing gross revenue generated from products added to existing orders, whether as one-time items or subscriptions.

Please refer to our help center documentation for more information about Concierge SMS.