Concierge SMS can now respond conversationally to “Ship now” or “Process today” requests from customers. Instead of delaying charges to the next day, we immediately confirm and process the order.

This makes the experience clearer and more effective for customers, while giving merchants a better way to handle urgent shipping requests.

Refer to our help center documentation for more information about Concierge SMS.

• Check which customers successfully reactivated
• See which incentive was applied (e.g., % discount) and which products were reactivated
• Identify which email/offer drove the reactivation
• Troubleshoot customer complaints (e.g., “I didn’t receive this offer”)

Fallback offers for Cancellation prevention is now available for all stores, allowing you to set a second offer to be shown if a customer declines the first one during cancellation.

A fallback offer is a second retention attempt shown to customers who choose to cancel after rejecting the first offer. This provides a safety net, if your primary incentive doesn’t land, you still have another chance to prevent the customer from cancelling their subscription. 

Refer to Offer types in the Cancellation prevention documentation for more information. 

Recharge now identifies when customers remove payment methods from existing subscriptions in Shop Pay, with the charge error "Payment Method Revoked."

Support Docs:

• Managing Charge Errors
• Understanding Charge Errors

Shop Pay now supports direct editing of payment methods for subscriptions. Customers can now delete, add, and update an existing payment method on Shop Pay. Recharge will automatically sync any updates to payment methods via a webhook when the customer’s next order is attempted.

Shop Pay is a payment service offered by Shopify that allows customers to securely save their shipping and payment information for quicker checkouts. A payment method saved in Shop Pay is available for use by a customer across all Shopify stores that have enabled Shop Pay. 

These updates to Shop Pay create a smoother and more reliable subscription experience for both merchants and customers. Customers now have more flexibility to manage their payment methods directly within Shop Pay, which reduces friction and helps prevent subscription interruptions caused by outdated or invalid payment details.

Recharge Revenue Tools now supports customer tag conditions directly from Shopify allowing you to quickly filter a flow using Shopify customer tags.

• Filter flows based on tags that exist on a customer’s Shopify record, even if they originate from other apps or processes Recharge doesn't control.
• This makes it easier to align flows with existing workflows in Shopify, improving accuracy and reducing setup overhead.
• Available in all flow types where customer-level logic already applies, including Rewards, Referrals, Cancellation Prevention, and more.

Refer to Understanding the Conditional Branch node when building flows and Understanding the Trigger node when building flows for more details. 

Setting up Dynamic Pricing now takes less time — no workflow creation is needed anymore.

Take a look at our updated Help Center guide to configure everything in a few quick steps and start offering dynamic discounts right away: Dynamic Pricing Instructions. If you already set this up then there is no action required, but we would recommend confirming if your workflow is still necessary and disabling it if not.

Additionally, your Dynamic Pricing will now appear in our Subscription Widget and you can customize the details of it by following this guide:
Subscription Widget Benefits and Information

Here's what our Product team was up to in July:

Subscriptions

• Merchant portal two-factor authentication now live globally: As part of our continued commitment to strengthening security across Recharge, two-factor authentication (2FA) is now enforced for all users who log into the merchant portal directly via the login page.
• Access to Product Subscription Plans expanded: We've recently migrated a large segment of stores to Product Subscription Plans. This means these stores are now eligible to access new features, including the new subscription widget, and to create more flexible plan set-ups.
• Selling Plan translations now generally available: This update ensures selling plan names and descriptions display in the shopper’s selected language, creating a more consistent, global shopping experience.

Loyalty & churn tools

• Track credit usage and trends with the Credit Performance Dashboard: This new dashboard is available to all Shopify stores with active Rewards flows. It allows merchants to track credit usage, providing visibility into how, when, and where customers apply their credits. 

Upsells & cross-sells

• Automatically recommend products to cross-sell in Affinity and Unity: Merchants using Affinity and Unity customer portals can now use Smart Select to automatically populate product recommendations in the cross-sell carousel, unlocking personalized cross-sell experiences for every customer. 
• Translate Cross-sell and Upsell experiences: You can now localize content across Cross-sell and Upsell features based on customer location - ensuring a consistent, translated experience throughout the checkout and post-purchase journey.

SMS, email & notifications

• Upcoming Order Email activity export is now available: Merchants using Upcoming Order Email can now export detailed customer-level activity data, making it easier to analyze engagement and understand exactly how customers are interacting with these emails.

Recharge now supports multi-language translations across key Cross-Sell and Upsell experiences:

You can now localize content across these features based on customer location - ensuring a consistent, translated experience throughout the checkout and post-purchase journey.

• Checkout Upsell All
• Checkout Upsell Line Items
• Checkout Cross-Sell
• Post-purchase Cross-Sell

Learn how to get started: How to translate your Cross-Sell and Upsell experiences.

Selling plan translations are now supported across more Recharge components, making it easier to deliver localized experiences to your customers. 

Translations can now be applied to:

• The new subscription widget.
• Checkout and All Checkout App Blocks.
• Customer portals (both Affinity and Unity).

This update ensures selling plan names and descriptions display in the shopper’s selected language, creating a more consistent, global shopping experience.

Read more about this in our help doc.