Here's what our Product team was up to in July:

Subscriptions

• Merchant portal two-factor authentication now live globally: As part of our continued commitment to strengthening security across Recharge, two-factor authentication (2FA) is now enforced for all users who log into the merchant portal directly via the login page.
• Access to Product Subscription Plans expanded: We've recently migrated a large segment of stores to Product Subscription Plans. This means these stores are now eligible to access new features, including the new subscription widget, and to create more flexible plan set-ups.
• Selling Plan translations now generally available: This update ensures selling plan names and descriptions display in the shopper’s selected language, creating a more consistent, global shopping experience.

Loyalty & churn tools

• Track credit usage and trends with the Credit Performance Dashboard: This new dashboard is available to all Shopify stores with active Rewards flows. It allows merchants to track credit usage, providing visibility into how, when, and where customers apply their credits. 

Upsells & cross-sells

• Automatically recommend products to cross-sell in Affinity and Unity: Merchants using Affinity and Unity customer portals can now use Smart Select to automatically populate product recommendations in the cross-sell carousel, unlocking personalized cross-sell experiences for every customer. 
• Translate Cross-sell and Upsell experiences: You can now localize content across Cross-sell and Upsell features based on customer location - ensuring a consistent, translated experience throughout the checkout and post-purchase journey.

SMS, email & notifications

• Upcoming Order Email activity export is now available: Merchants using Upcoming Order Email can now export detailed customer-level activity data, making it easier to analyze engagement and understand exactly how customers are interacting with these emails.