See how much of your subscriber base Concierge can reach—right from the Performance tab.

The Audience Overview card is now available in Analytics → Concierge → Performance, giving you visibility into the size and reachability of your SMS audience.

The new card includes:

• Active subscribers — customers with at least one active subscription
• Transactional reach — the percentage and count of active subscribers who can receive transactional SMS messages
• Promotional reach — the percentage and count of active subscribers who have opted in to marketing SMS

These metrics help you understand the size of your addressable SMS audience and identify opportunities to grow promotional opt-ins.

Note: Audience metrics are refreshed nightly and may not reflect same-day subscriber or consent changes.