Merchants can now segment customers by the cancellation reason they selected when cancelling their subscriptions, and present to them a customized offer. 

When configuring a Win Backs experience, you can create A/B tests with conditional branch nodes to tailor different offers for various customer groups. This now includes customizing offers based on the reason for cancellation.

Win Backs is in Early Adopter status as part of the Retain package. You must purchase the Retain package to access this Early Adopter Program. For more information, see our help center documentation.