Merchants can now create more targeted win-back strategies by presenting custom offers to customers who canceled their subscriptions based on specific criteria: Cancelled Products and Cancellation Reason. Available to merchants with our Retain package.

This update allows merchants to tailor offers with greater relevance, such as providing discounts on high-value products or suggesting alternatives for items customers didn’t enjoy. These personalized strategies improve the chances of winning back canceled subscribers and boosting customer retention.

To learn more about building a strategy with these new filters, see How to target customers based on cancelled subscriptions when building Win Back campaigns.