You can now drill down into the actions that are tracked on your Customer Actions dashboard! Customer action reports reports give you enriched views of your store's activity data so that you can see which customers acted on which subscriptions--and when in their lifecycle they did so.

Each customer action report is enriched with data specific to the action taken. For example, the "Swaps" report includes information about both the original product that was swapped out, and the new product that was swapped in. Leveraging this data, you can answer critical questions like:

• Who is skipping their order - and when? 
• Which products are most frequently swapped--and what are subscribers swapping to? 
• How far out are shoppers rescheduling their subscriptions?
• Of the customers that skipped in previous months, what % have gone on to churn?

Currently tracked actions include:

• Activate subscription
• Reactivate subscription
• Swap
• Skip
• Pause
• Reschedule (orders)
• Change frequency
• Change quantity

You can access Customer Actions reports via individual action tiles on the Customer Actions dashboard, or from the Reports section under "Actions." For more information on these dashboard, please consult our help center.