2 days ago
Shopify Markets Support - Early Adopter Program
We now support Shopify Markets pricing and availability in almost every aspect of Recharge! Once merchants have set up their Markets in Shopify, they can enable support in Recharge.
Background:
Shopify Markets gives merchants more control over product pricing and availability across regions (individual countries or a grouping of countries). With Markets, merchants can:
Shopify Markets gives merchants more control over product pricing and availability across regions (individual countries or a grouping of countries). With Markets, merchants can:
- Set fixed prices by market. For example, a USD 10 product can be set to EUR 8.95 in France instead of a dynamically converted EUR 8.67. Currently, Recharge shows only the dynamic rate.
- Apply manual exchange rates to stabilize pricing in volatile currency environments.
- Adjust prices by market (increase or decrease by percentage) to offset costs like shipping and duties. For example, adding 20% in a market allows merchants to advertise an “all-inclusive” cost.
- Use rounding rules (for example, round to the nearest 100 Yen in Japan).
- Control availability by excluding products from certain regions for compliance, regulatory, or cost reasons.
- Set sales tax rules, deciding where to collect taxes and how they are shown at checkout (included in price or added).
Why it matters:
Supporting Shopify Markets closes a major gap between merchant setup in Shopify and what customers see in Recharge. It ensures pricing, rounding, and availability stay consistent across both platforms. Historically, Recharge has supported Markets in checkout (courtesy of Shopify) and in a few other places, like our subscription and bundles widgets, and recently, the cart. However, outside of that, we only supported dynamic exchange rates in the merchant and customer portal for product add/swap scenarios. This left significant gaps in our product offering. Specifically,
Supporting Shopify Markets closes a major gap between merchant setup in Shopify and what customers see in Recharge. It ensures pricing, rounding, and availability stay consistent across both platforms. Historically, Recharge has supported Markets in checkout (courtesy of Shopify) and in a few other places, like our subscription and bundles widgets, and recently, the cart. However, outside of that, we only supported dynamic exchange rates in the merchant and customer portal for product add/swap scenarios. This left significant gaps in our product offering. Specifically,
- Pricing mismatches between storefront (which respects Market settings) and the customer portal have led to churn. For example, when existing subscribers went to the customer portal to add/swap products, they felt that merchants were charging them more than new customers because the price in the customer portal would be higher than the price in the storefront.
- Multiple stores workaround: Many merchants ran separate stores per region to avoid these issues, when they preferred one store for efficiency. Recharge was the blocker.
- Middleware hacks: Single-store merchants had to rely on brittle integrations to update Recharge pricing after add/swap actions.
- As our product surface expanded (bundles, checkout offers, post-purchase offers, cancellation prevention, winbacks, automate, cross-sell), pricing gaps were amplified.
- We also lacked native support for product availability by Market
What’s New:
We now support Market pricing and availability in almost every aspect of Recharge! Once merchants have set up their Markets in Shopify, they can enable support in Recharge. This will result in market prices and availability resolved in areas like:
We now support Market pricing and availability in almost every aspect of Recharge! Once merchants have set up their Markets in Shopify, they can enable support in Recharge. This will result in market prices and availability resolved in areas like:
- Affinity and Unity add/swap (Affinity add video attached)
- Merchant Portal
- Win backs
- Cancellation Prevention
- Automate
- Bundles
- Gift subscriptions
- Rewards
- Reactivations
- Subscription widget
- Cart/Checkout/Post-purchase upsell and cross-sell
As a general rule, merchants can override product availability in Recharge whereas customers cannot (video attached).
How can I get access?
To join this Early Adopter Program, please complete this form.
For more information, consult our documentation.
How can I get access?
To join this Early Adopter Program, please complete this form.
For more information, consult our documentation.