Merchants can now translate their Referrals text - both manually and automatically via Recharge AI. These can be applied to the landing page to capture friend information, for a localized customer experience.

With this update, you can now:

• Manually translate text directly in the Flow Editor by selecting a language (from your Shopify store or adding new ones) and entering custom translations for each flow node.
• Use Smart translations, powered by Recharge AI, to instantly translate your Referrals text into all languages configured in your Shopify store.

For more information, please see our translations guide.

Multi-product filtering is now available on the Revenue, Upcoming orders, Subscriptions, and Customers dashboards on the Home page. 

This update allows merchants to filter dashboard views by multiple products or variants at once, eliminating the need for manual exports and aggregation. When multiple products or variants are selected, dashboard metrics will reflect performance across the entire selection for all of the selected products combined. For more information about our Home page dashboards, consult our help center.

You can now filter by a customer’s state, province, or region in Flows. This new condition lets stores tailor cancellation experiences, offers, and upcoming order emails based on where a customer lives — unlocking more precise and compliant customer journeys. 

Previously, merchants could only filter by country and postal code — leaving a gap for region-specific rules and promotions. This update addresses compliance and personalization needs (for example, stricter cancellation requirements in states like CA and NY) and lets stores target region-eligible products or offers. 

Available in any Flow that supports shipping address conditions, including Cancellation Prevention, Winbacks, and Upcoming Order Emails.

For more information about state/province/region conditions in Flows, consult our help center.

Tiered discounts for Bundles are now available in for all stores using our Unity customer portal.

Previously, merchants could not apply tiered discounts to Bundles in Unity, which limited merchants' ability to offer scaled pricing. With this update, tiered discounts are fully compatible with bundles in Unity.

For more information about using tiered discounts, please see our help center documentation.

We've released three new Benchmarks as part of our Analytics suite; Renewal rate, Payment error rate and Payment error recovery rate. You can find them in Analytics → Dashboards → Performance → Benchmarks.

Renewal rate

• The percentage of subscriptions that were scheduled to renew in a given period and actually did renew, even if the payment was processed on a different date.

Payment error rate

• Percentage of attempted orders that failed initial processing on their scheduled date within the reporting period.

Payment error recovery rate

• Percentage of payment attempts that failed on their scheduled date within the reporting period, but were later retried and processed successfully.

For further information regarding Benchmarks, please refer to our help documentation.

New Reward flows now evaluate the recently processed charge in order to trigger a flow, instead of the upcoming one. This means Rewards are now based on the order that has just processed - rather than the next scheduled order.

While this is the default behavior, you can still go the the settings cog in your Rewards flow to swap back to the upcoming charge if this is preferred. This only impacts inactive, unpublished flow - not existing active ones.

For more information, see our documentation.

You can now view and manage a customer’s communication preferences directly from the Customer Details page. This feature allows your team to easily update consent for:

• Email marketing
• Marketing SMS
• Transactional SMS

This update includes a new Communication Preferences section on the Customer Details page, providing visibility and the ability to edit each customer's settings.

This update gives you greater control, flexibility, and accountability - making it easier to maintain accurate communication settings and deliver personalized, compliant outreach.

Read more about this feature in our help doc.

You can now transfer customer consent data from other platforms to Recharge using two new bulk updates: Accept and Decline communication preferences. This includes separate consent for both SMS and email.

These updates are particularly impactful to merchants using Concierge SMS, and help keep consent data aligned with tools like Klaviyo and Attentive. Easily import historical opt-ins and opt-outs across your customer base, ensuring communication preferences are consistent, accurate, and compliant from day one.

Read more about this update in our help docs.

We now support Shopify Markets pricing and availability in almost every aspect of Recharge! Once merchants have set up their Markets in Shopify, they can enable support in Recharge. 

• Set fixed prices by market. For example, a USD 10 product can be set to EUR 8.95 in France instead of a dynamically converted EUR 8.67. Currently, Recharge shows only the dynamic rate.
• Apply manual exchange rates to stabilize pricing in volatile currency environments.
• Adjust prices by market (increase or decrease by percentage) to offset costs like shipping and duties. For example, adding 20% in a market allows merchants to advertise an “all-inclusive” cost.
• Use rounding rules (for example, round to the nearest 100 Yen in Japan).
• Control availability by excluding products from certain regions for compliance, regulatory, or cost reasons.
• Set sales tax rules, deciding where to collect taxes and how they are shown at checkout (included in price or added).

• Pricing mismatches between storefront (which respects Market settings) and the customer portal have led to churn. For example, when existing subscribers went to the customer portal to add/swap products, they felt that merchants were charging them more than new customers because the price in the customer portal would be higher than the price in the storefront.
• Multiple stores workaround: Many merchants ran separate stores per region to avoid these issues, when they preferred one store for efficiency. Recharge was the blocker.
• Middleware hacks: Single-store merchants had to rely on brittle integrations to update Recharge pricing after add/swap actions.
• As our product surface expanded (bundles, checkout offers, post-purchase offers, cancellation prevention, winbacks, automate, cross-sell), pricing gaps were amplified.
• We also lacked native support for product availability by Market

• Affinity and Unity add/swap (Affinity add video attached)
• Merchant Portal
• Win backs
• Cancellation Prevention
• Automate
• Bundles
• Gift subscriptions
• Rewards
• Reactivations
• Subscription widget
• Cart/Checkout/Post-purchase upsell and cross-sell