See message length and estimated SMS segments as you write.

Concierge now displays real-time character counts and estimated SMS segment counts directly beneath the message editor in every Send SMS node.

As you draft messages, you'll see an estimate based on:

• Literal characters count toward message length
• Variable tokens ({{variable}}) estimated at 20 characters each
• Standard GSM-7 segmentation rules for calculating SMS segments

This makes it easier to understand the potential cost and length of a message before saving, helping you identify when a message may span multiple SMS segments and decide whether to shorten it.

Estimates are provided for guidance only. Actual segment counts may vary depending on the values inserted into variables at send time.

See How does billing by segment work for Concierge SMS? for more information.

Control the order products appear across Affinity cross-sell and swap experiences.

You can now customize product ordering within Recharge collections using manual sorting controls.

Previously, collection products were sorted alphabetically with no way to change the order. Now, you can choose how products appear across Affinity surfaces like cross-sell carousels, browse-all sections, and swap options.

Available sorting options now include:

• Manual drag-and-drop ordering
• Product Title A–Z
• Product Title Z–A

Manual sorting gives you more control over which products customers see first, helping optimize merchandising and drive higher AOV.

See Grouping products into collections for more information.

The Update customer tags node lets you automatically add and remove Shopify customer tags directly within your Rewards flows.

Previously, managing Shopify customer tags required manual work or external tools. Now, you can update tags natively within your Rewards flows in real time using the Update customer tags node.

This node lets you add, remove, or update tags in a single step, making it easier to manage customer segmentation and personalize downstream experiences.

This update makes it easier to automate tagging based on customer behavior, attributes, or flow conditions, helping power more targeted workflows and personalization. Tags must exactly match Shopify, and updates may take a short time to appear due to asynchronous syncing.

See Understanding the Update customer tags node for Rewards and Automate flows in the Recharge Help Center for more information.

Offer claimable and automatic free gifts with a dedicated gifting experience in Rewards.

The Free Gift node is now generally available in Rewards Flows.

With this update, you can now offer both:

• Claimable free gifts, where customers choose to redeem a reward
• Automatic gifts, which are added directly to the next order

See Understanding the Free gift node for more information.

Select subscription plans directly when adding, swapping, or updating subscriptions in Automate.

Automate now supports plan selection directly within subscription action nodes. When configuring add, swap, or update actions, you can now choose “Select a plan” in the frequency overrides section to apply a specific subscription plan to the selected variant.

This functionality is available across:

• Subscription add/swap nodes inside Smart Loops
• Subscription update nodes inside Smart Loops
• Standalone Swap a Subscription nodes
• Standalone Update a Subscription nodes
• Standalone Add a Subscription nodes

Selecting a plan automatically applies the plan’s pricing and discount configuration, simplifying setup and reducing the need for manual overrides.

This update makes it easier to manage plan-based subscription experiences and gives merchants more flexibility when building flows around specific subscription offerings.

Add subscriptions directly in your flows with a standalone node—no Smart Loop required.

You can now use a standalone Add a Subscription node anywhere in your Automate flows to add subscription products directly to a customer’s upcoming order.

Instead of looping through subscriptions and configuring branch conditions, you can now select the subscription variant you want to add, configure overrides like plan or quantity, and complete setup in a single node.

This makes common add-to-order use cases much simpler, including:

• Adding companion or refill products after a set number of orders
• Streamlining flows that only need to add one known subscription
• Building onboarding-friendly flows without Smart Loop complexity

The standalone node works alongside existing Smart Loops, so you can still use loop-based logic for more advanced or dynamic scenarios.

Issue percentage, fixed amount, or code-based discounts with a dedicated Rewards node.

Rewards Flows now include a dedicated Discount node, making it easier to issue discounts directly within your loyalty experiences.

Previously, merchants had to use the multi-purpose Incentive node for discounts, which combined gifting and discount functionality in a single experience. The new Discount node provides a simpler, purpose-built workflow focused entirely on discounting.

Supported discount types include:

• Percentage discounts (e.g. 10% off)
• Fixed amount discounts with optional currency-specific values
• Existing discount codes from your store

The Discount node appears as a standalone option in the Rewards Flows canvas, making it easier to build and manage discount-driven loyalty campaigns.

See Understanding the Discount node for more information. 

Prevent over-issuing credits by rewarding customers based on what they actually spend.

You can now configure credits to be issued based on the amount paid rather than the order subtotal.

Previously, percentage-based credits were calculated from the order total excluding shipping, taxes, and discounts, but credit redemptions were not factored in. This could result in customers earning new credits on orders largely paid for with existing credits.

With this new setting, credits are calculated based on the customer’s actual out-of-pocket payment amount.

See Credits issuance for more information.

Increase subscription sales by upgrading one-time buyers to subscribers after checkout, refunding them the subscribe-and-save discount. 

This feature allows you to:

• Upsell to subscription at peak intent: Upsell a subscription right after checkout, when shoppers have already committed to buying.
• Highlight subscription benefits on a dedicated landing page: Showcase your subscription benefits of a page you can customize to match your branding
• Offer a subscription discount refund. When a customer accepts the upsell, Recharge refunds the subscribe-and-save discount on their order and starts the subscription automatically. 

Reach out if you’re interested in participating in the Early Adopter Program