We've released three new Benchmarks as part of our Analytics suite; Renewal rate, Payment error rate and Payment error recovery rate. You can find them in Analytics → Dashboards → Performance → Benchmarks.

Renewal rate

• The percentage of subscriptions that were scheduled to renew in a given period and actually did renew, even if the payment was processed on a different date.

Payment error rate

• Percentage of attempted orders that failed initial processing on their scheduled date within the reporting period.

Payment error recovery rate

• Percentage of payment attempts that failed on their scheduled date within the reporting period, but were later retried and processed successfully.

For further information regarding Benchmarks, please refer to our help documentation.

New Reward flows now evaluate the recently processed charge in order to trigger a flow, instead of the upcoming one. This means Rewards are now based on the order that has just processed - rather than the next scheduled order.

While this is the default behavior, you can still go the the settings cog in your Rewards flow to swap back to the upcoming charge if this is preferred. This only impacts inactive, unpublished flow - not existing active ones.

For more information, see our documentation.

You can now view and manage a customer’s communication preferences directly from the Customer Details page. This feature allows your team to easily update consent for:

• Email marketing
• Marketing SMS
• Transactional SMS

This update includes a new Communication Preferences section on the Customer Details page, providing visibility and the ability to edit each customer's settings.

This update gives you greater control, flexibility, and accountability - making it easier to maintain accurate communication settings and deliver personalized, compliant outreach.

Read more about this feature in our help doc.

You can now transfer customer consent data from other platforms to Recharge using two new bulk updates: Accept and Decline communication preferences. This includes separate consent for both SMS and email.

These updates are particularly impactful to merchants using Concierge SMS, and help keep consent data aligned with tools like Klaviyo and Attentive. Easily import historical opt-ins and opt-outs across your customer base, ensuring communication preferences are consistent, accurate, and compliant from day one.

Read more about this update in our help docs.

We now support Shopify Markets pricing and availability in almost every aspect of Recharge! Once merchants have set up their Markets in Shopify, they can enable support in Recharge. 

• Set fixed prices by market. For example, a USD 10 product can be set to EUR 8.95 in France instead of a dynamically converted EUR 8.67. Currently, Recharge shows only the dynamic rate.
• Apply manual exchange rates to stabilize pricing in volatile currency environments.
• Adjust prices by market (increase or decrease by percentage) to offset costs like shipping and duties. For example, adding 20% in a market allows merchants to advertise an “all-inclusive” cost.
• Use rounding rules (for example, round to the nearest 100 Yen in Japan).
• Control availability by excluding products from certain regions for compliance, regulatory, or cost reasons.
• Set sales tax rules, deciding where to collect taxes and how they are shown at checkout (included in price or added).

• Pricing mismatches between storefront (which respects Market settings) and the customer portal have led to churn. For example, when existing subscribers went to the customer portal to add/swap products, they felt that merchants were charging them more than new customers because the price in the customer portal would be higher than the price in the storefront.
• Multiple stores workaround: Many merchants ran separate stores per region to avoid these issues, when they preferred one store for efficiency. Recharge was the blocker.
• Middleware hacks: Single-store merchants had to rely on brittle integrations to update Recharge pricing after add/swap actions.
• As our product surface expanded (bundles, checkout offers, post-purchase offers, cancellation prevention, winbacks, automate, cross-sell), pricing gaps were amplified.
• We also lacked native support for product availability by Market

• Affinity and Unity add/swap (Affinity add video attached)
• Merchant Portal
• Win backs
• Cancellation Prevention
• Automate
• Bundles
• Gift subscriptions
• Rewards
• Reactivations
• Subscription widget
• Cart/Checkout/Post-purchase upsell and cross-sell

Starting on September 24th, 2025, we’ll begin rolling out improvements that ensure when a customer skips a future order, the skip is reliably honored. With these changes, customers’ future skips will remain in place even after most subscription updates (like product swaps), helping reduce confusion, prevent accidental charges, and minimize churn.

What’s changing?

• Historically, if a customer skipped a future order and their subscription was later updated (e.g., a product swap), the future skip would be removed.
• With this update, future skipped orders will now be retained when changes are made to a subscription, with the exception of updates to the subscription’s charge date, order frequency, or address assignment.
• When the next charge date or order frequency is changed, or when a subscription is moved to a different address, the future skips will be removed, as the desired skip behavior can vary by use case. When this happens, we will:
  1. Emit a new subscription/skip_invalidated webhook so you can take action if needed (e.g., re-skipping). (API documentation coming soon)
  2. Add a skip invalidated event to the customer timeline, including the original skip date.

Our Unity customer portal now supports adding a new bundle or swapping to another one.

What’s new?
Unity now includes a native bundles widget — allowing customers to:

• Add a new bundle to their order
• Swap an existing subscription to a bundle
• Manage bundles directly within Unity, with no redirects.
• See a summary with selected products
  
  Read more in our Unity Customer Documentation.

We’ve added two new webhooks to help merchants create more personalized gifting experiences, just in time for the holiday season.

What’s New

• gift_purchase/created – Fires when a sender purchases a gift subscription for a recipient.
• gift_purchase/redeemed – Fires when a recipient redeems their gift.

These webhooks give merchants more control over the gifting journey, enabling them to create custom experiences around gifting. For example:

• Reward gift senders with credits when they purchase a gift.
• Trigger special actions when a recipient redeems their gift, such as sending a personalized notification or adding bonus items to their subscription.

Together, these events open up opportunities to elevate the gifting journey and make it more rewarding for both senders and recipients.

For more information, see our developer documentation.

Shoppers can now add products to their upcoming orders directly via Concierge SMS. This feature reacts to a shopper’s request, confirms product, variant, and frequency where needed, and adds the product to their order - all within a text conversation.

Concierge SMS respects existing customer portal rules, so product additions follow the same restrictions already in place - for example, only adding products from a specified collection.

A new "Product Add-ons" metric is now available on the SMS overview page, showing gross revenue generated from products added to existing orders, whether as one-time items or subscriptions.

Please refer to our help center documentation for more information about Concierge SMS.