An enhanced Upcoming Order Email, optimized to boost retention and increase AOV, is now available to all stores. 

The Upcoming Order Email is a customizable email notification that alerts customers about upcoming subscription orders and allows them to take action, like delaying an order or adding products, without logging into their customer portal.

The experience includes quick action landing pages, built-in cross-sell options, flexible delay settings, and full styling control. Customers can make changes with a single click, and merchants can target, test, and optimize emails based on customer behavior—no coding required.

For more information on the upcoming order email, refer to our documentation.

Smart select intelligently uses the first item in a customer's order to choose the best product to cross-sell - and is now available for your Post-purchase page.

With Smart Select, you can automatically display the right product to your customer with no manual setup required. 

Head to Cross-sells & Upsells > Post-purchase Cross-sell to set this up, and see our help doc for more information.

Multi-currency Credits are now available to all stores using Credits. International customers can now view their credit balances in their local currency. While credits will still always be held in the store’s default currency, this new update improves how they’re displayed and applied across multi-currency charges.

Multi-currency Credits automatically converts a customer’s credit balance to match the currency of their recurring charge if their presentment currency differs from your store’s default currency. 

What's new: 

• Credits Now Display in Local Currency: When enabled via credit settings, credits are automatically converted on a daily basis to match the currency the customer shops in. 
• Converted Across Key Customer Touchpoints: Converted credit balances now appear across key Recharge experiences — including the Affinity Customer Portal, Cancellation Prevention, and Win Backs pages.
  
  
  To learn more, see How-to use Multi-currency Credits.

Grace period and Batch rolling expiration are now available for all stores with the Retain plan. Our new credit expiration models allow you to set an expiration timeline for customer credits after they’re added to an account. Once credits expire, customers can't use them for future orders. 

 The following expiration models are now available for all store's with the Retain plan. 

• Batch Rolling expiration – Credits expire X days after the customer's last storewide purchase, not issuance. Predictable for customers, easier for you to manage. 
• Grace Period expiration – After cancellation, customers get a limited window to come back and recover their credits - ideal for powering win-back flows with a greater sense of urgency.

See the following articles to read more about Credits and Credit expirations. 

Checkout Upsell is now compatible with Recharge Bundles, including both Upsell All and Upsell Line Items.

Customers with one-time bundles at checkout can now convert to subscriptions easily - with the savings highlighted during the experience. 

For Dynamic Customizable Bundles, Upsell All is recommended, as these bundles consist of line items. To preserve bundle integrity, individual line item upsells are automatically disabled for these bundle contents.

To get started, head to Cross-sell & Upsell in your Recharge admin. Check out our help documentation for more details.

We’ve upgraded Win Backs with branded default templates that automatically match your store’s look and feel—no coding or design work required.

Now, you can launch Win Backs drip campaigns in minutes, with a smooth, on-brand reactivation experience starting from the very first email. 

New drip campaigns will include these improved emails by default. For more information on creating a Win Back drip campaign, see How to set up Win Backs: Through Recharge.

The Unity customer portal theme is now generally available to all Shopify stores using Shopify customer accounts. 

Unity allows subscribers to manage their upcoming orders and subscriptions directly within their Shopify account without navigating to a separate Recharge portal.

Historically, managing customer accounts and subscriptions through separate portals for both Shopify and Recharge has led to a disjointed purchasing journey. With Unity, merchants can offer one central self-serve portal. Customers can intuitively manage deliveries, skip orders, and stay fully engaged with your brand all in one place.

For more information, see Using the Unity customer portal.

Previously, all rewards and referrals emails were plain text and didn’t reflect the look and feel of your brand. Now, all rewards and referrals emails come with out-of-the-box templates that automatically match your store branding—no coding required.

See our documentation to discover all the features available with Rewards and Referrals.

An enhanced Upcoming Order Email, optimized to boost retention and increase AOV, is now available to all stores through our Early Adopter Program. 

The Upcoming Order Email is a customizable email notification that alerts customers about upcoming subscription orders and allows them to take action, like delaying an order or adding products, without logging into their customer portal.

The experience includes quick action landing pages, built-in cross-sell options, flexible delay settings, and full styling control. Customers can make changes with a single click, and merchants can target, test, and optimize emails based on customer behavior—no coding required.

For more information on the upcoming order email, refer to our documentation.

The Swap AND Discount offer type is now live — a new combined offer that gives customers a stronger reason to stay by adding a discount to the swapped product. 

Cancellation Prevention allows you to create unique churn mitigation strategies to prevent customer churn. There are several survey offer types for you to use when curating the Cancellation survey, allowing you to provide customers with multiple options to meet their unique needs.

Swap AND Discount gives customers a reason to reconsider, “Try this on us — we want you to stay.” See Offer types for a full list of available offers.