Choose what happens to customers already in a Win Back journey when you deactivate the flow.

Merchants now have more control over in-progress customers when disabling a drip campaign Win Back flow.

When deactivating a flow, you can choose to:

• Keep customers in the flow so they continue through their already scheduled journey
• Permanently remove customers to immediately end their participation in the flow

For Win Back flows that are already inactive but still have customers in progress, a new Remove all customers action is also available from the Win Backs table.

Removing customers may take a few minutes to complete, and you'll see an in-app notification while the process is underway.

See How to disable a Win Back flow for more information.

Translate your customer portal into supported languages with a single click.

You can now use Recharge AI to automatically translate your Affinity customer portal into any supported language directly from the Portal Builder.

When you select a non-base language, you can launch Auto-Translate to generate translations for all portal content, including both standard interface text and your custom widget copy. Translations appear immediately in the builder for review, and nothing is published until you click Save.

If manual translations already exist for the selected language, you'll be notified before they are overwritten, giving you the opportunity to confirm before proceeding.

Switch between saved shipping addresses without leaving the Next Order page.

Customers accessing their Affinity 2.0 customer portal can now select from their previously saved shipping addresses when updating the shipping address for an upcoming order.

Instead of re-entering an address or navigating to the Account section, customers can choose an existing saved address directly from the Next Order page, making address updates faster and more convenient.

If a customer has two or more saved addresses, they'll see a list of available addresses to choose from, with the option to add a new address if needed.

This update creates a smoother experience for customers who frequently ship to different locations, such as seasonal homes, pickup locations, or alternate addresses.

The new Subscription Journey Dashboard, available through the Early Adopter Program, provides insight into subscription behavior to help you identify opportunities to improve retention.

The dashboard provides visibility into where subscribers take key actions throughout their subscription lifecycle and how those actions influence future renewals and churn.

You can use it to:

• See where churn happens the most in the subscription journey
• Identify which subscriber actions are happening and at which order number
• Understand whether actions like Skips and Reschedules signal negative or positive intent toward the next order
• View cancellation reasons based on order number

See Subscription Journey Dashboard Early Adopter Program for more information.

Rolling out starting July 27

We're excited to announce support for Shopify discounts that use customer segment eligibility criteria.

What's changing?

Previously, Recharge did not import Shopify discount codes or automatic discounts that were restricted to specific Shopify customer segments. These discounts were skipped during import and could not be applied to recurring subscription orders.

Beginning with this rollout, Recharge will import these Shopify discounts, allowing eligible discounts to apply to recurring subscription orders as expected. Discounts that include other unsupported Shopify discount features will still not be imported.

Is any action required?

Most merchants won't need to take any action.

However, you should review your setup if:

• You have Shopify discount codes or automatic discounts that use customer segment eligibility criteria, and
• Those discounts are intended to apply to multiple or all recurring subscription orders (not just the initial checkout).

Because Recharge will now import these discounts, you may no longer need any custom workflows or workarounds you've put in place to support these use cases.

We recommend reviewing your existing discounts and any related automations or custom logic to determine whether they should be updated or removed after this feature is enabled.

If you have questions about how this change may affect your store, please reach out to our support team.

Bring custom experiences to every stage of the subscriber journey.

Custom extensions are now supported across all Affinity landing pages, including Cancellation Prevention, Win Backs, and Upcoming Order Email pages.

This gives you even more flexibility to customize key subscriber touchpoints by adding branded content, third-party integrations, or entirely new interactive experiences.

Whether you're embedding appointment booking, personalized recommendations, or other custom functionality, you can now tailor more of the Affinity experience to fit your brand and business needs.

See Using custom extensions for more information.

Pre-populate bundle selections from quizzes, landing pages, and guided selling experiences.

Bundle Widget 2.0 now supports URL and query parameter prefills, making it easy to pass pre-selected bundle contents directly into the widget.

This enables seamless handoffs from custom quizzes, product recommendation tools, and landing pages without relying on unsupported workarounds or custom DOM manipulation.

With prefilled bundle selections, you can create smoother guided shopping experiences that help customers build their bundles faster and improve conversion.

See Pre-filling the bundles widget using query parameters for more information. 

Turn every cart into a revenue opportunity with built-in upsells, cross-sells, and tiered rewards.

Recharge Cart is now available to all Shopify stores, giving merchants a customizable cart drawer designed to increase average order value before checkout.

Alongside general availability, we're also launching the new Cart Tiered Progress Bar, which lets you create up to three reward tiers, such as free shipping and a free gift, to encourage customers to spend more. Rewards are automatically applied as soon as the cart reaches each threshold.

To make upgrading seamless, all merchants using the previous free shipping progress bar have been automatically migrated to the new Tiered Progress Bar. No additional setup is required - it's already available in your store.

See Setting up the Recharge Cart to convert one-time buyers to subscribers and Getting started with the Cart Tiered Progress Bar for more information.