You can now run A/B tests on email notifications in Recharge’s Failed Payment Recovery Strategy. This is available to all stores using Failed Payment Recovery.

This can help optimize your Failed Payment Recovery Strategy. Test out different notification settings, including but not limited to:

• Subject lines
• Email content
• Styling
• Call-to-actions

A/B Test Ideas:

• Subject line optimization: Test urgency vs. value-focused subject lines.
• Email tone: Compare friendly, conversational tones with formal, professional ones.
• Call-to-action placement: Test CTA at the start vs. the end of the email.

Read more about A/B testing notifications within Failed Payment Recovery and find best practices in our help center.