You can now add previously churned customers to your Win Back drip campaigns.

Previously, only customers who churned after a flow was created were eligible for a drip campaign. With this update, you can choose how far back you want to go, giving you more flexibility to re-engage past customers.

This enhancement broadens your reach and maximizes your chances of winning back customers who churned before you launched win back strategies.

For more information, see How can I add churned customers to active drip campaigns? and How to set up a Win Back drip campaign.