Checkout Upsell is now compatible with Recharge Bundles, including both Upsell All and Upsell Line Items.

Customers with one-time bundles at checkout can now convert to subscriptions easily - with the savings highlighted during the experience. 

For Dynamic Customizable Bundles, Upsell All is recommended, as these bundles consist of line items. To preserve bundle integrity, individual line item upsells are automatically disabled for these bundle contents.

To get started, head to Cross-sell & Upsell in your Recharge admin. Check out our help documentation for more details.

We’ve launched Optimized Checkout Cross-sell (Powered by AI) - a no-setup-needed template that uses Smart Select to automatically recommend the best upsell products, helping merchants launch faster and boost AOV with minimal effort.

When selected, your cross-sell will be optimized to maximize conversions at checkout. Recharge will select the best products and purchase options to display to customers at checkout.

The original customizable setup is still available and now called Basic Checkout Cross-sell. Please see our help docs for more information.

We’ve upgraded Win Backs with branded default templates that automatically match your store’s look and feel—no coding or design work required.

Now, you can launch Win Backs drip campaigns in minutes, with a smooth, on-brand reactivation experience starting from the very first email. 

New drip campaigns will include these improved emails by default. For more information on creating a Win Back drip campaign, see How to set up Win Backs: Through Recharge.

Previously, all rewards and referrals emails were plain text and didn’t reflect the look and feel of your brand. Now, all rewards and referrals emails come with out-of-the-box templates that automatically match your store branding—no coding required.

See our documentation to discover all the features available with Rewards and Referrals.

An enhanced Upcoming Order Email, optimized to boost retention and increase AOV, is now available to all stores through our Early Adopter Program. 

The Upcoming Order Email is a customizable email notification that alerts customers about upcoming subscription orders and allows them to take action, like delaying an order or adding products, without logging into their customer portal.

The experience includes quick action landing pages, built-in cross-sell options, flexible delay settings, and full styling control. Customers can make changes with a single click, and merchants can target, test, and optimize emails based on customer behavior—no coding required.

For more information on the upcoming order email, refer to our documentation.

The Swap AND Discount offer type is now live — a new combined offer that gives customers a stronger reason to stay by adding a discount to the swapped product. 

Cancellation Prevention allows you to create unique churn mitigation strategies to prevent customer churn. There are several survey offer types for you to use when curating the Cancellation survey, allowing you to provide customers with multiple options to meet their unique needs.

Swap AND Discount gives customers a reason to reconsider, “Try this on us — we want you to stay.” See Offer types for a full list of available offers. 

We’ve made failed payment recovery smoother than ever. With the new payment methods landing page, merchants can send customers to a dedicated, standalone page to fix card issues, skipping the login and avoiding portal distractions. By enabling this feature in your advanced Failed Payment Recovery strategy, you can provide a seamless, optimized experience for updating payment information after a payment failure.

Key benefits:

• Reduces friction for stores with custom customer portals by allowing customers to resolve their payment issues immediately without logging in.
• Minimizes distractions by displaying only the specific payment method that needs to be updated.
• Expands access to frictionless payment updates. Stores using Shopify Payments with custom customer portals can now leverage our frictionless payment updates feature exactly when it matters most–after a payment failure. 

See How to create an advanced Failed Payment Recovery strategy for more information on how to leverage the payment methods landing page.

We’ve just added three powerful new branch conditions to Automate: Country, Zip Code, and Segment. These give you more control and flexibility than ever before when tailoring your Automate flows.

Here are just a few ways you can use them:

Zip Code and Country:
→ Schedule seasonal products swaps for customers in specific climates.
→ Swap or add a product that is available in a specific country - customize based on your inventory locations.
→ Add location-specific products that will appeal to that audience.

Segment:
→ Surprise your Gold-tier customers with one-time gifts or special add-ons.
→ Swap to a different product based on the segment your customer is in.

These enhancements make Automate more adaptable to your customer base - helping you improve the customer experience and reduce churn.

Merchants using frictionless payment updates can now add Shopify Payment methods directly within the merchant portal.

Previously, Shopify Payment methods could only be added via the customer portal. With this update, merchants can now enter payment information on behalf of customers directly in the merchant portal, streamlining the payment method update process.

For information on frictionless payment updates and eligibility requirements, see How to enable frictionless payment updates.

Here's what our Product team was up to in March:

Subscriptions

• New Subscription Widget enhancements: Allows you to create multiple widget versions with different templates and assign them to specific products, all while previewing changes in real time through Recharge.
• New bulk update - "Update customers": Easily correct customer data and set loyalty streak counts when migrating from another loyalty platform.

Loyalty & Churn Tools

• Credits are now in Win Backs: Add a Credits balance to your Win Backs landing pages reminding customers of their available balance which can be applied to the next queued order if they reactivate their subscription. 
• Loyalty columns added to customer exports: We’ve added three new columns to customer exports, enabling you to quickly report on customers' uncancelled charge streaks, lifetime value, and credits balance.

Upsells & Cross-sells

• Faster, frictionless checkout cross-sells: You can now pre-select purchase options, variants and frequencies - and let your customers speed through checkout, reducing clicks and preventing decision fatigue.
• Post-purchase Cross-sell customization updates: Merchants can now adjust section order, add images, and add text. These updates offer more flexibility and allow for an on-brand and visually appealing post-purchase experience. 

SMS, Email and Notifications

• Subscription management via Concierge SMS (Early Adopter Program): Customers can now manage their subscriptions via AI-powered SMS, allowing them to make changes and receive updates through simple, conversational texts.

Recharge API

• Cursor-based pagination is now required for API calls returning responses with >100 pages: Requests that return more than 100 pages must now use cursor-based pagination. Otherwise, the request will result in an error.