We've introduced a new bulk update, "Update customers" which enables you to easily correct customer data and set loyalty streak counts when migrating from another platform.

• Set customer streak counts to match loyalty history from a previous platform
• Update customer attributes like name, email, and phone number in bulk
• Enable faster migrations and cleaner data without internal team intervention

Refer to How to update customer information in bulk for step-by-step instructions. 

We’re adding two new customization options to Post-purchase cross-sell:

• The ability to reorder sections
• Text and Image section

These updates give merchants more flexibility and control over their cross-sell, allowing for an on-brand and visually appealing post-purchase experience. Merchants can now adjust section order, add images, and add text.

These updates are available now for merchants using Post-purchase cross-sell with SCI/SCI(m) and a Recharge Pro or Custom plan. Please see our help documentation for more details.

As of May 1, 2025, both versions of the Recharge API (2021-01 & 2021-11) require cursor-based pagination for responses that exceed 100 pages.

Requests that return more than 100 pages must now use cursor-based pagination. Otherwise, the request will result in an error.

Who is impacted?

There is no impact to merchants currently using these endpoints without cursor pagination — they have been added to a whitelist, and can temporarily continue using page-based pagination.

This change applies to merchants who are not currently using page-based pagination to return 100+ pages of data. Any new API requests will require the use of cursor-based pagination.

For more information on cursor-based pagination, see our API documentation.

We've added new customization options to checkout cross-sell, designed to reduce clicks and prevent decision fatigue. You can now pre-select purchase options, variants and frequencies - and let your customers speed through checkout.

Purchase Options – Choose whether cross-sell products are shown as one-time only, subscription only, or both.

Pre-selected Variants – Control which product variants appear during checkout (e.g. show just one, or a curated selection).

Pre-selected Frequencies – Limit which subscription frequencies are shown (e.g. only show the monthly frequency).

These updates are available now for SCI/SCI(m) merchants on Shopify Plus and Recharge Pro or Custom plans. Please refer to our documentation to learn more.

Customers can now manage their subscriptions via AI-powered SMS, allowing them to make changes and receive updates through simple, conversational texts. The new Message History section on the customer page lets merchants view inbound and outbound messages, while analytics help track engagement and outcomes.

Available for all Shopify stores on any Recharge plan (Starter, Pro, or Custom).

Interested?
Sign up for the waitlist and get notified when it’s ready for you. In the meantime, check out our help doc.

The new & improved Subscription Widget offers enhanced customization and flexibility to boost conversion rates. It allows you to create multiple widget versions with different templates and assign them to specific products, all while previewing changes in real time through Recharge.

Direct Widget Customization in Recharge

• Style and label the widget directly within Recharge.
• Customize your copy to highlight subscription benefits and onetime drawbacks to increase conversion rates.

A/B Testing and Analytics (Pro and Custom plans)

• Add an A/B test node to create and compare different widget versions.
• Analyze widget performance with detailed analytics and filtering tools.

CSS Editor

• We have released a CSS editor to match your widget with your brand guidelines. See CSS changes in real time as you make your edits. Pro and Custom Plan stores can A/B test different CSS changes across your different widgets.

Read more in our help center documentation.

Encourage customers to reactivate their subscription with the new Credits balance section that can be added to your Win Backs landing pages. 

Add a Credits balance section to your Win Backs landing pages reminding customers of their available credit balance which can be applied to the next queued order if they reactivate their subscription. Add an expiration date to your credits to create a sense of urgency for customers to reactivate before their credits expire. 

See Building landing pages using the Site Builder for instructions on how to add sections to your Win Backs landing page.

We’ve added three new columns to customer exports, enabling you to quickly report on customers' uncancelled charge streaks, lifetime value, and credits balance.

• Streak of Uncancelled Charges: Total number of subscription charges successfully processed without customer cancellation. Streak of uncancelled charges are also referred to ask streak counts.
• Lifetime Value (in store's default currency): Total customer subscription spend, including taxes and shipping.
• Credits Balance: Current available credit balance per customer.

Here's what our Product Team was up to in March:

Subscriptions

• New features added to Automate, including Scheduled Quarterly Shipments: This template allows you to schedule your subscriptions to charge on specific dates - regardless of the customer's subscription start date or frequency. For example, you could have a Spring, Summer, Fall and Winter box that renews on the 1st day of each season.
• Update to the ‘Create order always (do not check for inventory, and do not reduce inventory)’ order processing setting: We have deprecated the "Create order always (do not check for inventory, and do not reduce inventory)" order processing setting, as orders created on Shopify will always reduce inventory.
• Update to the “Create order only if inventory is available” order processing setting: One time products, free gifts, and incentive products billed through Shopify now follow the inventory setting rules and only process if there is inventory in Shopify. If you want these products to continue selling when out of stock, you can adjust the setting to “Continue selling when out of stock” in Shopify.
• Bulk delete products from dynamically-priced bundle subscriptions: You can now easily bulk remove specific products from active dynamically-priced bundle subscriptions using the Bulk Updates Tool—no API required!
• Analytics performance by SKU: We’ve added a new SKU tab to the Homepage → Product Performance chart, making it easier to track key metrics by SKU directly from the homepage.
• Customer Actions Dashboard (Early Adopter Program): This rebuild brings the full functionality of the popular legacy dashboard into the modern interface, allowing you to track customer actions from the customer portal, merchant portal, API, and more in one place.
• Update to “Recovery Rate” metric (Order Errors dashboard): Charges with the "Exited dunning" status are no longer included in the calculation for the "Recovery Rate" metric on the Order Errors dashboard.

Loyalty & Churn Tools

• Recharge Referrals (General Release): Referrals is now available for all stores with Retain—leverage word-of-mouth marketing to help scale your business and attract new customers. 
• Update to “Open rate” metric (Failed Payment Recovery email analytics): Advanced Failed Payment Recovery emails opened by a bot are no longer included in the “Open rate” metric calculation in the Failed Payment Recovery email analytics dashboard.
• Win Backs now supports prepaid subscriptions: You can now target prepaid subscriptions in your Win Back strategies to drive more reactivations.
• Multi-language support for Win Backs is now available: You can now fully translate your Win Back strategies into multiple languages, enabling seamless and localized experiences for customers across different regions.
• New bulk update to add or remove free gifts: Recharge's Import tool simplifies managing free gifts added, allowing you to efficiently bulk add or remove them from upcoming subscription charges.

Upsells & Cross-sells 

• Recharge Cart Drawer & Cart Overlay (Early Adopter Program): Display the option to subscribe when a customer adds to their cart and when they view their cart, seamlessly turning one-time buys into long-term revenue.
• Follow-on offers for Post-purchase Cross-sells: After the first cross-sell has been accepted or declined, you can entice your customers with an additional offer.
• Smart select now available for Checkout Cross-sell: This feature intelligently recommends additional products based on the items already in the customer's cart, minimizing your setup time and increasing the chances of successful conversion.

SMS, Email and Notifications 

• Multi-language support for the notification node is now available: You can now translate all Failed Payment Recovery, Win Back, and Reward strategy emails into multiple languages, ensuring customers receive communications in their preferred language.

Advanced Failed Payment Recovery emails opened by a bot are no longer included in the “Open rate” metric calculation in the Failed Payment Recovery Email analytics dashboard. Unique open rates only count if the email is opened by a human. Merchants may notice a decrease in their email open rates as a result of this improvement.

To reflect this change, we’ve retroactively updated open rate data for all open events that occurred between September 28 and today. Your analytics now more accurately represent human engagement during that time period. Keep in mind that customers who use browser ad blockers won’t trigger an open event.