Encourage customers to reactivate their subscription with the new Credits balance section that can be added to your Win Backs landing pages. 

Add a Credits balance section to your Win Backs landing pages reminding customers of their available credit balance which can be applied to the next queued order if they reactivate their subscription. Add an expiration date to your credits to create a sense of urgency for customers to reactivate before their credits expire. 

See Building landing pages using the Site Builder for instructions on how to add sections to your Win Backs landing page.

We're excited to introduce early access to Recharge Cart Drawer and Recharge Cart Overlay, two powerful features designed to enhance upsell opportunities and improve the shopping experience for merchants and customers alike.

Recharge Cart Overlay

The Cart Overlay allows customers to seamlessly upgrade a one-time purchase to a subscription before reaching the cart. This feature is designed to drive higher subscription adoption with minimal friction for customers.

Recharge Cart Drawer

The Cart Drawer is a fully Recharge-owned and managed cart experience. This feature will support upselling by enabling one-time purchases to be converted into subscriptions directly in the cart. 

Recharge's cart options are available for Shopify stores using a Shopify 2.0 theme. You can request enablement through this form.

Advanced Failed Payment Recovery emails opened by a bot are no longer included in the “Open rate” metric calculation in the Failed Payment Recovery Email analytics dashboard. Unique open rates only count if the email is opened by a human. Merchants may notice a decrease in their email open rates as a result of this improvement.

To reflect this change, we’ve retroactively updated open rate data for all open events that occurred between September 28 and today. Your analytics now more accurately represent human engagement during that time period. Keep in mind that customers who use browser ad blockers won’t trigger an open event.

You can now target prepaid subscriptions in your Win Back strategies to drive more reactivations.

In both Win Back Landing Pages and Drip Campaigns, you can encourage customers to: 

• Reactivate a previous prepaid product they were subscribed to.
• Subscribe to a new prepaid product, regardless of their purchase history.

To learn more about targeting prepaid subscriptions in your Win Back strategies, see the our documentation.

Charges with the "Exited dunning" status are no longer included in the calculation for the "Recovery Rate" metric on the Order Errors dashboard.

The definition of "Recovery rate" that is shown on the Order Errors dashboard is changing so that "Exited dunning" charges are no longer included in the calculation. Merchants who have large numbers of charges in the "Exited dunning" status will notice their Order Error recovery rate increase.

Why this is happening: Charges marked "Exited dunning" are charges that were skipped or rescheduled after their initial error message. This means that they've been made ineligible for recovery, and shouldn't count against the recovery rate for charges in dunning.

Managing rewards just got a whole lot easier! You can now self-serve bulk updates to add or remove free gifts without the need to reach out to our support team. 

Recharge's Import tool simplifies managing free gifts added, allowing you to efficiently bulk add or remove them from upcoming subscription charges.

We've added the ability to:

• Add Free Gifts in bulk – Grant free gifts on upcoming orders
• Remove Free Gifts in bulk – Adjust upcoming orders by removing free gifts

To review the step-by-step instructions and learn more, see How to bulk add or remove free gifts using the Import tool. 

We've released a new feature that allows you to add a follow-on offer to your Post-Purchase Cross-sell. This means that after the first cross-sell has been accepted or declined, you can entice your customers with an additional offer.

Some strategies we recommend with this feature are:

- Offer the same product with a steeper discount

- Offer a different product that complements their initial purchase

- Offer the same product they checked out with (increasing the quantity)

- Offer a gift card to the store at a discount

You can also use our new analytics table to assess the impact, and we've added the ability to copy and paste node configurations to make setup faster. Learn more now by taking a look at our help doc.

Referrals are now available for all stores with Retain. Leverage word-of-mouth marketing to help scale your business and attract new customers. Use Recharge to build enticing referral programs, encouraging your current customers to share their favorite products with their favorite people. 

Set up classic "Give $X, Get $X" programs with two key differentiators:

1. Seamlessly Integrated with our Affinity customer portal– Subscribers can access and share their referral link directly within their subscription management. No extra logins, no messy embedding—just seamless sharing.

2. Leverage Recharge Credits – Advocate rewards are issued into the same credit balance, reinforcing retention strategies and driving long-term engagement.

To learn more about Referrals and step-by-step configuration instructions, see our external documentation:

- Getting started with Referrals
- How to set up a Referral program

You can now fully translate your Win Back strategies into multiple languages, enabling seamless and localized experiences for customers across different regions.

Previously, it wasn’t possible to translate Win Back Landing Pages and Drip Campaign emails into multiple languages, which created challenges for stores serving customers in non-English-speaking regions. Both Win Back Landing Pages and Drip Campaign strategies now fully support translations into multiple languages.

To learn more about translating your Win Back strategies, see How to translate your Win Back experiences.

Merchants can now translate all Failed Payment Recovery, Win Back, and Reward strategy emails into multiple languages, ensuring customers receive communications in their preferred language. 

This improves engagement, reduces friction, and creates a more seamless retention and recovery experience across different regions.

To learn more about translating your emails, see Using the Notification node for Subscription Experience Strategies.